Shopper marketing campaign in Northern Germany

Due to a successful bag packing campaign in 2013 the Hamburger Abendblatt, Northern Germany’s leading regional newspaper, booked again our agency for this effective marketing campaign.

At the end of summer holidays in Northern Germany a bag packing promotion was performed to give a warm welcome back to everyone. In this promotional campaign friendly retail store baggers offered the customers to pack in their goods. While packing in the goods the store bagger informed the customer about the Hamburger Abendblatt and its‘ regional supplements and handed out a voucher for the newspaper, a bag and a trolley coin.

Hamburger Abendblatt

The Hamburger Abendblatt (English: Hamburg Evening Newspaper) is a daily newspaper in Hamburg, Germany, published by the Funke-Mediengruppe. The paper used to appear from Monday through Saturday. It is focuses on news in Hamburg and area, and produces regional supplements with news from Hamburg and suburbs like Norderstedt, Ahrensburg and Pinneberg.