Street marketing at the Berlin Television Tower

„Turmi“, the new mascot of TV Tower was welcomed by a completely successful street marketing campaign at the Alexanderplatz in Berlin.

Turmi was like its big brother already visible from afar and was happy to take photos with all children and adults.

As part of this campaign our event staff distributed giveaways like, tattoos, stickers, gummy bears and balloons to the children who came with her parents to the highest viewing platform in Berlin. Furthermore the children could get a make-up from our make-up artists in her favorite motif on their face.