Sampling campaign throughout Germany – Vitamin Well: The Swedish vitamin drink

Since its foundation in 2006 by Swedish entrepreneurs, the company Vitamin Well has managed to position itself very well on the Swedish market. The unique vitamin drink impresses not only with its surprising taste, but also with its used ingredients and cutting-edge design.

Vitamin Well’s vitamin drinks contain many beneficial nutrients such as minerals or fruit and plant extracts. Hence these drinks seem to be a perfect low-calorie and healthy alternative to soft drinks and juices. Additionally, the drinks are not carbonated and are only sweetened with fructose.

In order to reinforce the product’s establishment on the German market our agency realized a nationwide tasting campaign for Vitamin Well-vitamin-drinks in several grocery stores all over Germany. After the operational plans were coordinated with the retailers, ST-PROMOTIONS was in charge of managing the complete execution of the promotional activities. This comprises, for example, the positioning of the promotional staff, logistics and construction as well as detailed reporting.