On behalf of the renowned wine magazine ‘vinum’, a leafteing campaign in regard to the 32nd international wine exhibition ‘Forum vini’ was implemented by our promotional agency Munich at the metro station Kieferngarten in Munich. The campaign was carried out at the metro station closest to the exhibition in order to reach the target group of wine lovers at the right time and place. In order to keep scattering losses small, a prior choice of brand touchpoints and promotional staff was self-evident.
Our brand ambassadors from Munich handed out vouchers and gummi bears to the defined target group. The exhibition ‘Forum vini’ opened its doors at the event centre MOC Munich. Up to 300 exhibitors presented their products and also offered them for sale. A variety of winemakers were represented, such as German winemakers from regions of West Germany as well as international ones from Italy, France, Spain and overseas.
Hence, the top European wine magazine ‘vinum’ with more than 84500 printed copies had to be on site.