experiential marketing

St-Promotions uses experiential marketing to familiarize consumers with a product by engaging as many human senses as possible to create a memorable and emotional connection.

Understanding the importance of Shopper Marketing in a digitalised World

In today’s digitalised world, where online shopping has become the norm, brands face the challenge of effectively connecting with potential shoppers amidst the increasing amount of commercial digital noise. This is where shopper marketing plays a significant role. Shopper marketing is the practice of creating incentives to introduce consumers to brands and influence their consumer ….. read more

Shopper Marketing 2.0 in Europe

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and ….. read more

Back-to-school promotional campaigns

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

On the Future of Field Marketing

  When the Corona pandemic outbreak hit, the media industry was terrified of the emerging crisis. Some brands created special campaigns and presented social responsibility and empathy, some of them going far beyond the simple selling of goods and services. The messages and the tone changed. No wonder, as consumers are taking a very close ….. read more

Consumer behaviour after the pandemic – An outlook

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

Field marketing in the Corona crisis

    Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be ….. read more

Sustainability in Field Marketing

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

The new normal requires a rethink in marketing

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more

Trainings for promotional campaigns

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more