experiential marketing

St-Promotions uses experiential marketing to familiarize consumers with a product by engaging as many human senses as possible to create a memorable and emotional connection.

A Glimpse Behind the Scenes: Promotional Campaign at the Record Game of the 2024 Handball European Championship in Germany

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the ….. read more

Promotional Campaign for St. Nicholas Day by the AKN

To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes ….. read more

ST-PROMOTIONS realises nationwide tasting activities for MOWI

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in ….. read more

Triggering an impulse-buy with shopper marketing

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven ….. read more

FREE NOW field marketing campaigns in Hamburg and Berlin

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all ….. read more

Back-to-school promotional campaigns

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

Nationwide instore promotional campaigns with ergobag

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought ….. read more

Consumer behaviour after the pandemic – An outlook

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

How brands emerge stronger from the crisis

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Sustainability in Field Marketing

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more