experiential marketing

St-Promotions uses experiential marketing to familiarize consumers with a product by engaging as many human senses as possible to create a memorable and emotional connection.

A Glimpse Behind the Scenes: Promotional Campaign at the Record Game of the 2024 Handball European Championship in Germany

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the ….. read more

An informative campaign leading to the end of cash sales on buses

Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over ….. read more

Promotional Campaign for St. Nicholas Day by the AKN

To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes ….. read more

Making field marketing a success

  Customers are looking for a direct contact with the brand. To meet this need, it is so essential to listen to the consumer. Using field marketing is a way to address customers directly, increase brand awareness and thus promote product sales. Field marketing is regarded as one of the most effective forms of sales ….. read more

Back-to-school promotional campaigns

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

On the Future of Field Marketing

  When the Corona pandemic outbreak hit, the media industry was terrified of the emerging crisis. Some brands created special campaigns and presented social responsibility and empathy, some of them going far beyond the simple selling of goods and services. The messages and the tone changed. No wonder, as consumers are taking a very close ….. read more

Field marketing in the Corona crisis

    Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be ….. read more

Because we care about your needs

The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks.  Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require ….. read more

BIMI® presents itself at EDEKA Southwest

At the EDEKA Southwest in-house exhibition at Karlsruhe, promoters and show cooks from ST-PROMOTIONS offered BIMI® for tasting to interested visitors. The performance of the experienced show cook and the promotion team attracted a lot of attention and became a great success. The tastings inspired the public and the promotion team had the opportunity to ….. read more

Promotion lights up in Düren

Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and ….. read more