{"id":1905,"date":"2013-10-23T12:29:15","date_gmt":"2013-10-23T11:29:15","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=1905"},"modified":"2016-11-08T13:12:05","modified_gmt":"2016-11-08T13:12:05","slug":"street-marketing-teams-on-the-reeperbahn","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2013\/10\/23\/street-marketing-teams-on-the-reeperbahn\/","title":{"rendered":"Street marketing teams on the Reeperbahn"},"content":{"rendered":"<h2>Street branding on the Reeperbahn<\/h2>\n<p>Around the locations of the Reeperbahn Festival we implemented a guerrilla action to draw the general attention for Warner Chappell Music. Therefore we sprayed the logo in the floor by using chalk spray and a stencil. That way, the concertgoers were confronted before and after the event with the logo of the music labels.<\/p>\n<h3>Warner \/ Chappell Music<\/h3>\n<p>Warner \/ Chappell Music is a music publishing company with over 200 years of history. The global music publisher Warner Music Group is home to a host of legendary songwriters and a rich catalog of contemporary hits. With offices in more than 40 countries, Warner \/ Chappell Music currently publishes Barry Gibb, Beyonce, Bruno Mars, Eric Clapton, Green Day, Jay Z, Katy Perry, Led Zeppelin, Madonna, Red Hot Chili Peppers, REM, Timbaland and many others.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1905 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"concert hall entrance during a festival\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"a man putting his verse on the warner \/ chapelle music logo on the ground\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-2-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"FESTIVAL ENTRANCE\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-3-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"busy street in the night, in front of the entrance to an establishment called \u201cAngie\u201d.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-4-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-4-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"front of a bar with passers-by.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-5-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-5-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"In front of the Kunstklub Mannheim, a Warner\/Chappell Music logo is projected onto the floor near the entrance.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-6-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-6-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"front of an hotel\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-7-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-7-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"front of a casino.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-8-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2013\/10\/street-marketing-teams-germany-8-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Street branding on the Reeperbahn Around the locations of the Reeperbahn Festival we implemented a guerrilla action to draw the general attention for Warner Chappell Music. Therefore we sprayed the logo in the floor by using chalk spray and a stencil. That way, the concertgoers were confronted before and after the event with the logo &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,13],"tags":[22,30,37,38,39,54],"class_list":["post-1905","post","type-post","status-publish","format-gallery","hentry","category-field-marketing","category-promotional-campaigns","category-promotions","tag-chalk-stencils","tag-experiential-marketing","tag-germany","tag-guerrilla-marketing","tag-hamburg","tag-promotional-staffing","post_format-post-format-gallery"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":1,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/1905\/revisions"}],"predecessor-version":[{"id":2976,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/1905\/revisions\/2976"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}