{"id":2526,"date":"2014-11-25T11:49:19","date_gmt":"2014-11-25T10:49:19","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=2526"},"modified":"2016-11-08T13:07:06","modified_gmt":"2016-11-08T13:07:06","slug":"street-marketing-at-the-berlin-television-tower","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2014\/11\/25\/street-marketing-at-the-berlin-television-tower\/","title":{"rendered":"Street marketing at the Berlin Television Tower"},"content":{"rendered":"<p>&#8220;Turmi&#8221;, the new mascot of TV Tower was welcomed by a completely successful street marketing campaign at the Alexanderplatz in Berlin.<\/p>\n<p>Turmi was like its big brother already visible from afar and was happy to take photos with all children and adults.<\/p>\n<p>As part of this campaign our event staff distributed giveaways like, tattoos, stickers, gummy bears and balloons to the children who came with her parents to the highest viewing platform in Berlin. Furthermore the children could get a make-up from our make-up artists in her favorite motif on their face.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2526 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"mascott turm with a little girl\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_3-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"the whole tele turm team with the mascot in front of the mall\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_5-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_5-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"a little girl being made up as spider-man at a make-up stand\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_6-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_6-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_9.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Turm TV mascot dancing on the Berlin TV tour\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_9-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_9-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_10.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Turm mascot interacting with children at a family event in front of a shopping mall during the Berlin television tour.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_10-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_10-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_11.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Turm mascot interacting with children at a family event in front of a shopping mall during the Berlin television tour.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_11-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2014\/11\/TV-Turm-Alexanderplatz_11-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Turmi&#8221;, the new mascot of TV Tower was welcomed by a completely successful street marketing campaign at the Alexanderplatz in Berlin. Turmi was like its big brother already visible from afar and was happy to take photos with all children and adults. As part of this campaign our event staff distributed giveaways like, tattoos, stickers, &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,5,12,15],"tags":[18,19,30,42,58],"class_list":["post-2526","post","type-post","status-publish","format-gallery","hentry","category-costume-promotion","category-experiential-markting","category-promotional-staff","category-sampling-campaign","tag-berlin","tag-brand-ambassadors","tag-experiential-marketing","tag-leafleting","tag-sampling-campaign","post_format-post-format-gallery"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/2526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=2526"}],"version-history":[{"count":1,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/2526\/revisions"}],"predecessor-version":[{"id":3038,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/2526\/revisions\/3038"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=2526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=2526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=2526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}