{"id":26188,"date":"2024-01-19T14:04:23","date_gmt":"2024-01-19T14:04:23","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=26188"},"modified":"2024-02-23T09:11:10","modified_gmt":"2024-02-23T09:11:10","slug":"an-informative-campaign-leading-to-the-end-of-cash-sales-on-buses","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2024\/01\/19\/an-informative-campaign-leading-to-the-end-of-cash-sales-on-buses\/","title":{"rendered":"An informative campaign leading to the end of cash sales on buses"},"content":{"rendered":"\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-26188 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"HVV files and promo codes\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion2-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion2-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion2-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"A promoter with information material boards an HVV bus.\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion1-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion1-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion1-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion3-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Public transport ticket activation\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion3-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion3-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/01\/Public-Transport-Promotion3-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket.<br \/>\nOver a two-week period, our promotional staff were deployed to inform the passengers of the impending change. The primary objective of this campaign was to enhance customers&#8217; awareness of alternative payment options and simultaneously cultivate a positive image. Promotional staff were stationed at numerous stops and on buses to address questions about alternative payment methods and provide valuable information. The distribution of small gifts also contributed to creating a positive atmosphere.<br \/>\nAlthough discontinuing cash sales on Hamburg buses may pose a challenge for some, the hvv offers its passengers a variety of alternative payment options. Furthermore, cashless payment aids in ensuring that buses depart from stops more punctually, facilitating faster travel for everyone to reach their destinations.<br \/>\nST-PROMOTIONS expresses the hope that this transition marks just the beginning of a nationwide shift towards cashless payments in public transport sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,5,6],"tags":[34,39,53],"class_list":["post-26188","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-experiential-markting","category-field-marketing","tag-field-marketing-agency","tag-hamburg","tag-promotional-campaigns"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=26188"}],"version-history":[{"count":2,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26188\/revisions"}],"predecessor-version":[{"id":26194,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26188\/revisions\/26194"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=26188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=26188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=26188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}