{"id":26225,"date":"2024-02-27T16:15:34","date_gmt":"2024-02-27T16:15:34","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=26225"},"modified":"2025-04-04T14:19:31","modified_gmt":"2025-04-04T14:19:31","slug":"a-glimpse-behind-the-scenes-promotional-campaign-at-the-record-game-of-the-2024-handball-european-championship-in-germany","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2024\/02\/27\/a-glimpse-behind-the-scenes-promotional-campaign-at-the-record-game-of-the-2024-handball-european-championship-in-germany\/","title":{"rendered":"A Glimpse Behind the Scenes: Promotional Campaign at the Record Game of the 2024 Handball European Championship in Germany"},"content":{"rendered":"\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-26225 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion02-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Falken Tires brand ambassador during the European Handball Championship\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion02-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion02-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion03-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Falken Tires brand ambassador during the European Handball Championship\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion03-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion03-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion01-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"The back of the Falken Tyres brand ambassador during the European Handball Championship\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion01-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/HandballEM-Promotion01-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The 2024 Handball European Championship in Germany wasn&#8217;t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the organizers.<\/p>\n<p>As the official sponsor of the 2024 Handball European Championship, Falken Tyre Europe GmbH was actively involved and opted to transform the record-breaking audience game into a unique experience for the fans. Supported by the nationwide promotion agency ST-PROMOTIONS, a promotional campaign was swiftly implemented, focusing on direct interaction with the audience.<\/p>\n<p>The atmosphere in the Merkur Spiel-Arena in D\u00fcsseldorf was electrifying, and the 53,000 spectators thoroughly relished the moment. Alongside the gripping handball game, the advertising campaign drew their attention: featuring a prominent logo placement on the field, Falken&#8217;s sponsorship activation was highly enticing. The objective of the activation was to make the Falken brand a central theme through friendly engagement.<\/p>\n<p>During the record-breaking audience game, Falken&#8217;s promoters distributed a variety of giveaways to the enthusiastic fans. From practical tire tread depth gauges to entertaining merchandising items like the popular racing-themed rubber duck, the selection was diverse and brought joy to both the young and the old alike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2024 Handball European Championship in Germany wasn&#8217;t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,11,15],"tags":[30,33,53],"class_list":["post-26225","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-promotional-campaigns","category-sampling-campaign","tag-experiential-marketing","tag-field-marketing-2","tag-promotional-campaigns"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=26225"}],"version-history":[{"count":2,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26225\/revisions"}],"predecessor-version":[{"id":26228,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26225\/revisions\/26228"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=26225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=26225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=26225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}