{"id":26541,"date":"2025-07-16T11:28:48","date_gmt":"2025-07-16T11:28:48","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=26541"},"modified":"2025-07-19T13:45:36","modified_gmt":"2025-07-19T13:45:36","slug":"dove-bringing-whole-body-deodorants-to-life-at-pos","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2025\/07\/16\/dove-bringing-whole-body-deodorants-to-life-at-pos\/","title":{"rendered":"Dove: Bringing Whole Body Deodorants to life at POS"},"content":{"rendered":"\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-26541 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-1-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-1-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-1-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-4-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-4-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-4-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-4-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-4-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-2-300x300.jpg 300w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-2-355x355.jpg 355w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2025\/07\/Dove-2-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p data-start=\"193\" data-end=\"445\">On behalf of Since Today from Vienna, ST\u2011PROMOTIONS brought Dove\u2019s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove\u2019s innovative approach to all-over body care.<\/p>\n<p data-start=\"447\" data-end=\"1038\">At the heart of the activation was a carefully designed shopper journey: a branded cargo bike with \u201cLove Notes\u201d \u2013 small cards featuring inspiring messages and mini deodorants \u2013 caught the attention of passers-by and drew them into the stores. Inside, charismatic brand ambassadors guided shoppers through the experience: from chalk stencils on the pavement to a fresh-up station with photo wall. Here, visitors were invited to test Dove\u2019s dermatologically tested Whole Body Deodorants \u2013 available as stick, cream and spray \u2013 while enjoying the revitalising scent of lavender and chamomile.<\/p>\n<p data-start=\"1040\" data-end=\"1188\">The result: an engaging brand activation that made Dove\u2019s product concept tangible at the POS \u2013 authentic, interactive and with measurable impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On behalf of Since Today from Vienna, ST\u2011PROMOTIONS brought Dove\u2019s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove\u2019s innovative approach to all-over body care. At the heart of the activation was a carefully designed shopper journey: a branded cargo bike &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,2,11],"tags":[115,33,41],"class_list":["post-26541","post","type-post","status-publish","format-standard","hentry","category-activations","category-brand-ambassador","category-promotional-campaigns","tag-brand-activation","tag-field-marketing-2","tag-in-store-promotion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=26541"}],"version-history":[{"count":2,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26541\/revisions"}],"predecessor-version":[{"id":26546,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26541\/revisions\/26546"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=26541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=26541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=26541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}