{"id":26700,"date":"2026-02-08T16:22:38","date_gmt":"2026-02-08T16:22:38","guid":{"rendered":"https:\/\/www.st-promotions.de\/en\/?p=26700"},"modified":"2026-02-13T13:42:41","modified_gmt":"2026-02-13T13:42:41","slug":"ebay-live-goes-live-brand-activation-at-comic-con-stuttgart","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/en\/blog\/2026\/02\/08\/ebay-live-goes-live-brand-activation-at-comic-con-stuttgart\/","title":{"rendered":"eBay Live goes live \u2013 Brand Activation at Comic Con Stuttgart"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26701 size-large\" src=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Ebay-Activation-1024x760.jpg\" alt=\"\" width=\"1024\" height=\"760\" srcset=\"https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Ebay-Activation-1024x760.jpg 1024w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Ebay-Activation-768x570.jpg 768w, https:\/\/www.st-promotions.de\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Ebay-Activation.jpg 1492w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>In November, we had the pleasure of managing the eBay Live booth at Comic Con Stuttgart \u2013 supporting the official launch of eBay Live. Two days full of energy, pop-culture vibes and genuine interaction with a highly engaged community.<\/p>\n<p>At the heart of the activation was eBay Live: a new live-shopping format that seamlessly combines commerce, entertainment and community. Our mission was clear: explain, activate and inspire \u2013 and turn the platform into a tangible live experience.<\/p>\n<p><strong>Brand ambassadors in direct dialogue<\/strong><br \/>\nWith a trained team of Brand Ambassadors, we engaged visitors directly at the booth, clearly explaining how eBay Live works, what makes the format unique and how to participate live. Personal, approachable and on eye level \u2013 exactly where curiosity turns into engagement.<\/p>\n<p><strong>Stage ready: stage &amp; show management<\/strong><br \/>\nBeyond on-booth activation, we were responsible for full stage and show management: coordination of live slots, precise timing, technical alignment and on-site support for all stakeholders.<br \/>\nAn experienced on-site team of two stage managers and four brand ambassadors ensured smooth operations and a professional live experience \u2013 both on and off stage.<\/p>\n<p>The launch of eBay Live at Comic Con Stuttgart demonstrates what modern brand activation can achieve when product, platform and community come together.<br \/>\nLive formats need more than technology \u2013 they need people who make them come alive.<\/p>\n<p>That\u2019s exactly what we delivered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November, we had the pleasure of managing the eBay Live booth at Comic Con Stuttgart \u2013 supporting the official launch of eBay Live. Two days full of energy, pop-culture vibes and genuine interaction with a highly engaged community. At the heart of the activation was eBay Live: a new live-shopping format that seamlessly combines &#8230; <span\" class=\"link-primary\">read more<\/span><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,2,4],"tags":[115,29,31],"class_list":["post-26700","post","type-post","status-publish","format-standard","hentry","category-activations","category-brand-ambassador","category-exhibition-staff","tag-brand-activation","tag-exhibiton-staff","tag-face-to-face-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/comments?post=26700"}],"version-history":[{"count":3,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26700\/revisions"}],"predecessor-version":[{"id":26715,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/posts\/26700\/revisions\/26715"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/media?parent=26700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/categories?post=26700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/en\/wp-json\/wp\/v2\/tags?post=26700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}