{"id":1545,"date":"2013-10-22T08:42:14","date_gmt":"2013-10-22T07:42:14","guid":{"rendered":"https:\/\/www.st-promotions.de\/fr\/?p=1545"},"modified":"2022-01-31T10:55:42","modified_gmt":"2022-01-31T09:55:42","slug":"street-marketing-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/fr\/blog\/2013\/10\/22\/street-marketing-en-allemagne\/","title":{"rendered":"Street marketing en Allemagne"},"content":{"rendered":"<p>Autour des lieux de concert du festival Reeperbahn nous avons impl\u00e9ment\u00e9 une action de gu\u00e9rilla avec des pochoirs de craie pour Warner Chappell Music.<\/p>\n<p>Dans ce cas, le logo a \u00e9t\u00e9 pulv\u00e9ris\u00e9 sur le sol \u00e0 l&rsquo;aide d&rsquo;une bombe de craie et d&rsquo;un pochoir. Ainsi, les amateurs de concerts ont \u00e9t\u00e9 confront\u00e9s avant et apr\u00e8s l&rsquo;\u00e9v\u00e9nement avec le logo de l&rsquo;\u00e9dition de musique.<\/p>\n<p><strong>Warner \/ Chappell Music<\/strong>\u00a0est une soci\u00e9t\u00e9 d&rsquo;\u00e9dition de musique avec plus de 200 ans d&rsquo;histoire.<\/p>\n<p>L&rsquo;\u00e9diteur musical mondial Warner Music Group est la maison \u00e0 une foule de compositeurs l\u00e9gendaires et \u00e0 un riche catalogue de hits contemporains. Avec des bureaux dans plus de 40 pays, Warner \/ Chappell Music publie actuellement la musique de Barry Gibb, Beyonc\u00e9, Bruno Mars, Eric Clapton, Green Day, Jay Z, Katy Perry, Led Zeppelin, Madonna, Red Hot Chili Peppers, REM, Timbaland et bien d&rsquo;autres.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1545 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"un homme posant quelque chose sur le logo warner \/ chapelle music au sol\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"entree du festivale\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-2-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"rue anim\u00e9e en sortie de festial , devant l\u2019entr\u00e9e d\u2019un \u00e9tablissement nomm\u00e9 \u201cAngie\u201d\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-3-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"facade d&#039;un bar avec des passants.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-4-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-4-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Devant le Kunstklub de Mannheim un logo de Warner\/Chappell Music est projet\u00e9 au sol pr\u00e8s de l\u2019entr\u00e9e.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-5-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-5-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"entree d&#039;un hotel\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-6-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-6-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"devanture d&#039;un casino.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-7-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-7-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"entree d&#039;une salle de concert lors d&#039;un festival\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-8-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2013\/10\/Street-marketing-en-Allemagne-8-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Autour des lieux de concert du festival Reeperbahn nous avons impl\u00e9ment\u00e9 une action de gu\u00e9rilla avec des pochoirs de craie pour Warner Chappell Music. Dans ce cas, le logo a \u00e9t\u00e9 pulv\u00e9ris\u00e9 sur le sol \u00e0 l&rsquo;aide d&rsquo;une bombe de craie et d&rsquo;un pochoir. Ainsi, les amateurs de concerts ont \u00e9t\u00e9 confront\u00e9s avant et apr\u00e8s &#8230; <span\" class=\"link-primary\">en savoir plus<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4,17],"tags":[20,24,40,41,49,78],"class_list":["post-1545","post","type-post","status-publish","format-gallery","hentry","category-agence-de-marketing","category-agence-de-marketing-experientiel","category-street-marketing","tag-action-promotionnelle","tag-agence-promotionnelle","tag-guerilla-marketing","tag-hambourg","tag-marketing-experientiel-2","tag-street-marketing","post_format-post-format-gallery"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/1545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":3,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"predecessor-version":[{"id":25607,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/1545\/revisions\/25607"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}