{"id":2099,"date":"2014-10-09T15:45:29","date_gmt":"2014-10-09T14:45:29","guid":{"rendered":"https:\/\/www.st-promotions.de\/fr\/?p=2099"},"modified":"2016-11-08T14:00:50","modified_gmt":"2016-11-08T14:00:50","slug":"campagne-de-marketing-experientiel-efficace","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/fr\/blog\/2014\/10\/09\/campagne-de-marketing-experientiel-efficace\/","title":{"rendered":"Campagne de marketing exp\u00e9rientiel efficace"},"content":{"rendered":"<p>Gr\u00e2ce aux op\u00e9rations d\u2019ensachage remarquablement r\u00e9ussie en 2013 le Hamburger Abendblatt, le principal journal r\u00e9gional du Nord de l&rsquo;Allemagne, effectua \u00e0 nouveau une commande pour cette campagne de street marketing efficace.<\/p>\n<p>Sous le slogan \u00ab\u00a0Bonjour et bonne rentr\u00e9e\u00a0\u00bb nos h\u00f4tes et h\u00f4tesses salu\u00e8rent les clients des supermarch\u00e9s s\u00e9lectionn\u00e9s et offrirent aux clients de mettre leurs achats dans leurs bourses. Durant l\u2019emballage des achats les h\u00f4tes et h\u00f4tesses\u00a0 inform\u00e8rent les clients sur le Hamburger Abendblatt et ses \u00e9ditions r\u00e9gionales. Les clients re\u00e7urent \u00e9galement un bon pour le journal, un sac et une piece pour chariot.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2099 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Une promotrice remplit un sac du journal Hamburger Abendblatt avec les achats d\u2019une cliente \u00e0 la caisse du supermarch\u00e9.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Une promotrice remplit un sac du journal Hamburger Abendblatt avec les achats d\u2019une cliente \u00e0 la caisse du supermarch\u00e9.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-8-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek1-8-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek2-18.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek2-18-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"des promoteurs remplissent des sacs du journal Hamburger Abendblatt avec les achats des clients \u00e0 la caisse du supermarch\u00e9.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek2-18-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Ammersbek2-18-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Une promotrice remplit un sac du journal Hamburger Abendblatt avec les achats d\u2019une cliente \u00e0 la caisse du supermarch\u00e9.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-3-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Une promotrice remplit un sac du journal Hamburger Abendblatt avec les achats d\u2019une cliente \u00e0 la caisse du supermarch\u00e9.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-4-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Norderstedt-4-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Pinneberg-5-e1468943402477.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Pinneberg-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Un caddie rempli de sacs promotionnels\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Pinneberg-5-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2014\/10\/Pinneberg-5-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Hamburger Abendblatt<\/p>\n<p>Le Hamburger Abendblatt (en fran\u00e7ais: le journal du soir d\u2019Hambourg) est un journal quotidien \u00e0 Hambourg, en Allemagne, publi\u00e9 par le Funke Mediengruppe. Le journal para\u00eet du lundi au samedi. Il est concentre sur les nouvelles \u00e0 Hambourg et la r\u00e9gion et produit des suppl\u00e9ments r\u00e9gionaux avec des nouvelles de Hambourg et les banlieues comme Norderstedt, Ahrensburg et Pinneberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce aux op\u00e9rations d\u2019ensachage remarquablement r\u00e9ussie en 2013 le Hamburger Abendblatt, le principal journal r\u00e9gional du Nord de l&rsquo;Allemagne, effectua \u00e0 nouveau une commande pour cette campagne de street marketing efficace. Sous le slogan \u00ab\u00a0Bonjour et bonne rentr\u00e9e\u00a0\u00bb nos h\u00f4tes et h\u00f4tesses salu\u00e8rent les clients des supermarch\u00e9s s\u00e9lectionn\u00e9s et offrirent aux clients de mettre leurs &#8230; <span\" class=\"link-primary\">en savoir plus<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,5,13,17],"tags":[25,42,43,49,59,78],"class_list":["post-2099","post","type-post","status-publish","format-gallery","hentry","category-agence-de-marketing-experientiel","category-allemagne","category-marketing-experientiel","category-street-marketing","tag-allemagne","tag-hotes","tag-hotesses","tag-marketing-experientiel-2","tag-promotion-editoriale","tag-street-marketing","post_format-post-format-gallery"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/2099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":2,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2379,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2379"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}