{"id":25996,"date":"2024-01-19T15:25:28","date_gmt":"2024-01-19T14:25:28","guid":{"rendered":"https:\/\/www.st-promotions.de\/fr\/?p=25996"},"modified":"2024-01-26T10:24:50","modified_gmt":"2024-01-26T09:24:50","slug":"une-campagne-informative-conduisant-a-la-fin-des-ventes-en-especes-dans-les-bus","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/fr\/blog\/2024\/01\/19\/une-campagne-informative-conduisant-a-la-fin-des-ventes-en-especes-dans-les-bus\/","title":{"rendered":"Une campagne informative conduisant \u00e0 la fin des ventes en esp\u00e8ces dans les bus"},"content":{"rendered":"\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-25996 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Dossiers et codes promo du HVV\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion2-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion2-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion2-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Une promotrice avec du mat\u00e9riel d&#039;information monte dans un bus du HVV.\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion1-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion1-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion1-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion3-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Activation dans les transports en commun\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion3-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion3-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion3-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2024\/01\/Public-Transport-Promotion3-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Hamburger Hochbahn AG (HVV), le fournisseur de services de transport public \u00e0 Hambourg, a men\u00e9 une campagne promotionnelle en pr\u00e9vision de l&rsquo;arr\u00eat des ventes en esp\u00e8ces dans les bus de Hambourg, \u00e0 partir du 1er janvier 2024. Dans l&rsquo;intervalle, on observe un changement notable au sein du r\u00e9seau de transport (hvv) vers les paiements \u00e9lectroniques \u00e0 bord des bus, stimul\u00e9 par l&rsquo;introduction du Deutschlandticket.<\/p>\n<p>Pendant une p\u00e9riode de deux semaines, notre \u00e9quipe promotionnelle a \u00e9t\u00e9 d\u00e9ploy\u00e9e pour informer les passagers du changement imminent. L&rsquo;objectif principal de cette campagne \u00e9tait d&rsquo;accro\u00eetre la sensibilisation des clients aux options de paiement alternatives et, simultan\u00e9ment, de cultiver une image positive. Le personnel promotionnel \u00e9tait post\u00e9 \u00e0 de nombreux arr\u00eats et \u00e0 bord des bus pour r\u00e9pondre aux questions et fournir des informations utiles. La distribution de petits cadeaux a \u00e9galement contribu\u00e9 \u00e0 cr\u00e9er une atmosph\u00e8re positive.<\/p>\n<p>Bien que la discontinuation des ventes en esp\u00e8ces dans les bus de Hambourg puisse repr\u00e9senter un d\u00e9fi pour certains, l&rsquo;hvv offre \u00e0 ses passagers une gamme de options de paiement alternatives. De plus, le paiement \u00e9lectronique contribue \u00e0 garantir le d\u00e9part ponctuel des bus des arr\u00eats, facilitant ainsi des d\u00e9placements plus rapides pour que chacun puisse atteindre sa destination.<\/p>\n<p>Nous esp\u00e9rons, chez ST-PROMOTIONS, que cette transition marque le d\u00e9but d&rsquo;un changement \u00e0 l&rsquo;\u00e9chelle nationale vers les paiements \u00e9lectroniques dans le secteur des transports publics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hamburger Hochbahn AG (HVV), le fournisseur de services de transport public \u00e0 Hambourg, a men\u00e9 une campagne promotionnelle en pr\u00e9vision de l&rsquo;arr\u00eat des ventes en esp\u00e8ces dans les bus de Hambourg, \u00e0 partir du 1er janvier 2024. Dans l&rsquo;intervalle, on observe un changement notable au sein du r\u00e9seau de transport (hvv) vers les paiements \u00e9lectroniques &#8230; <span\" class=\"link-primary\">en savoir plus<\/span><\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,101],"tags":[41,42,43,98],"class_list":["post-25996","post","type-post","status-publish","format-standard","hentry","category-agence-de-marketing-experientiel","category-ambassadeurs-de-marques","category-marketing-terrain","tag-hambourg","tag-hotes","tag-hotesses","tag-marketing-terrain"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/25996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/comments?post=25996"}],"version-history":[{"count":2,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/25996\/revisions"}],"predecessor-version":[{"id":26002,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/25996\/revisions\/26002"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/media?parent=25996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/categories?post=25996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/tags?post=25996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}