{"id":26324,"date":"2025-07-16T12:29:22","date_gmt":"2025-07-16T11:29:22","guid":{"rendered":"https:\/\/www.st-promotions.de\/fr\/?p=26324"},"modified":"2025-07-19T14:51:54","modified_gmt":"2025-07-19T13:51:54","slug":"dove-une-activation-qui-donne-vie-aux-whole-body-deodorants-en-point-de-vente","status":"publish","type":"post","link":"https:\/\/www.st-promotions.de\/fr\/blog\/2025\/07\/16\/dove-une-activation-qui-donne-vie-aux-whole-body-deodorants-en-point-de-vente\/","title":{"rendered":"Dove : une activation qui donne vie aux Whole Body Deodorants en point de vente"},"content":{"rendered":"\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-26324 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-1-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-1-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-1-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-1-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-4-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-4-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-4-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-4-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-4-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-2-300x300.jpg 300w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-2-150x150.jpg 150w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-2-355x355.jpg 355w, https:\/\/www.st-promotions.de\/fr\/wp-content\/uploads\/sites\/3\/2025\/07\/Dove-2-710x710.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p data-start=\"1290\" data-end=\"1580\">Pour le compte de Since Today (Vienne), ST\u2011PROMOTIONS a mis en sc\u00e8ne les Whole Body Deodorants de Dove \u00e0 travers une activation percutante dans des magasins dm et Rossmann s\u00e9lectionn\u00e9s. Objectif : sensibiliser les consommateurs \u00e0 cette nouvelle approche innovante du soin corporel global.<\/p>\n<p data-start=\"1582\" data-end=\"2153\">Au c\u0153ur de l\u2019activation : un parcours shopper cr\u00e9atif. Un v\u00e9lo cargo brand\u00e9 avec des \u00ab\u202fLove Notes\u202f\u00bb \u2013 petites cartes aux messages inspirants accompagn\u00e9es de mini d\u00e9odorants \u2013 a attir\u00e9 l\u2019attention des passants et les a incit\u00e9s \u00e0 entrer en magasin. \u00c0 l\u2019int\u00e9rieur, des animateurs enthousiastes ont guid\u00e9 les clients de stencils \u00e0 la craie sur le trottoir jusqu\u2019au stand Fresh-Up avec un mur photo. Les visiteurs pouvaient tester les Whole Body Deodorants de Dove \u2013 disponibles en stick, cr\u00e8me et spray \u2013 tout en profitant du parfum revitalisant de lavande et de camomille.<\/p>\n<p data-start=\"2155\" data-end=\"2310\">R\u00e9sultat : une brand activation engageante qui a rendu le concept produit de Dove tangible en point de vente \u2013 authentique, interactive et \u00e0 fort impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour le compte de Since Today (Vienne), ST\u2011PROMOTIONS a mis en sc\u00e8ne les Whole Body Deodorants de Dove \u00e0 travers une activation percutante dans des magasins dm et Rossmann s\u00e9lectionn\u00e9s. Objectif : sensibiliser les consommateurs \u00e0 cette nouvelle approche innovante du soin corporel global. Au c\u0153ur de l\u2019activation : un parcours shopper cr\u00e9atif. Un v\u00e9lo &#8230; <span\" class=\"link-primary\">en savoir plus<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,7],"tags":[26,29,49],"class_list":["post-26324","post","type-post","status-publish","format-standard","hentry","category-agence-de-marketing-experientiel","category-ambassadeurs-de-marques","category-animations-commerciales","tag-ambassadeurs-de-marque","tag-animation-promotionnelle","tag-marketing-experientiel-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/26324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/comments?post=26324"}],"version-history":[{"count":3,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/26324\/revisions"}],"predecessor-version":[{"id":26330,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/posts\/26324\/revisions\/26330"}],"wp:attachment":[{"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/media?parent=26324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/categories?post=26324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.st-promotions.de\/fr\/wp-json\/wp\/v2\/tags?post=26324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}