# ST-PROMOTIONS

## Identity
name: ST-PROMOTIONS oHG
type: Field marketing and shopper marketing agency
location: Hamburg, Germany
founded: 1987
coverage: Germany and Austria
network: Member of the European Activation Agencies (EAA)

## Core Positioning
ST-PROMOTIONS creates measurable brand experiences at the point of sale and in public spaces.
Focus: sampling, tastings, in-store demos, pop-up activations, roadshows and promotional staffing.

## Services
### Instore Marketing
- Tastings
- In-store demonstrations
- Product launches at POS
- Retail activation

### Out-of-Store Marketing
- Street sampling
- Pop-up activations
- City activations
- Guerrilla marketing

### Field Sales & Staffing
- Sales staff
- Brand ambassadors
- Promotion teams
- Trade show staff

### Roadshows & Mobile Campaigns
- Mobile brand tours
- Nationwide roadshows
- Mobile sampling units

### Additional Services
- Mystery shopping
- Merchandising
- Out-of-home activation support
- Mascot activations
- Logistics and warehousing
- Digital reporting and analytics

## Working Method
- Concept development for BTL and experiential campaigns
- Nationwide logistics and promoter coordination
- Permit handling (public space, private property)
- Real-time data capture via proprietary app
- End-to-end management: concept → staffing → execution → reporting

## Strengths
- Nationwide coverage with local reach
- 30+ years of operational field marketing experience
- Measurable outcomes at POS
- Certified promoter database
- Strong integration within the EAA for EU-wide campaigns

## Blog Highlights (2025)
- Moments of Indulgence — POS tasting for The Green Mountain
- UEFA Champions League Activation — Lieferando
- Boosting Brand Awareness through Supermarket Tastings
- Gisada Fragrance Activation at commuter hubs

## Compliance
- Public space activations require municipal permits
- Private property requires landlord approval
- Image rights and GDPR compliance apply to photo/video capture

## Contact
ST-PROMOTIONS oHG
Feldstrasse 66
20359 Hamburg, Germany
phone: +49 40 38 6082 0
email: info@st-promotions.de
website: https://www.st-promotions.de