When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there … read more

When tropical flavours meet curious consumers, something special happens. That’s exactly what we experienced during our nationwide tasting campaign for Costa Rican pineapples, implemented this autumn in selected EDEKA and Handelshof stores. The aim was to raise awareness, share knowledge and, of course, inspire enthusiasm. And it worked, judging by the many smiling faces at … read more

Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more

  The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions. That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid … read more

The Evolution of ST-PROMOTIONS When Print Was King: ST-PROMOTIONS Takes Off When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with. Yet even back … read more

This year, ST-PROMOTIONS was awarded the Bronze Medal by EcoVadis for the first time. A significant step for us  and a strong motivation to keep going. So, what are we doing in concrete terms? We’ve digitalised internal processes, reduced shipping and printing, revised our material logistics, and increasingly rely on reusable equipment for our roadshows. … read more

How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

On behalf of Since Today from Vienna, ST‑PROMOTIONS brought Dove’s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove’s innovative approach to all-over body care. At the heart of the activation was a carefully designed shopper journey: a branded cargo bike … read more