How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more

  The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions. That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid … read more

The Evolution of ST-PROMOTIONS When Print Was King: ST-PROMOTIONS Takes Off When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with. Yet even back … read more

This year, ST-PROMOTIONS was awarded the Bronze Medal by EcoVadis for the first time. A significant step for us  and a strong motivation to keep going. So, what are we doing in concrete terms? We’ve digitalised internal processes, reduced shipping and printing, revised our material logistics, and increasingly rely on reusable equipment for our roadshows. … read more

How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

On behalf of Since Today from Vienna, ST‑PROMOTIONS brought Dove’s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove’s innovative approach to all-over body care. At the heart of the activation was a carefully designed shopper journey: a branded cargo bike … read more

Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious. From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took … read more

A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

A logical next step: Since May 2025, ST-PROMOTIONS oHG has been a member of the Waren-Verein der Hamburger Börse e.V., the leading association for the international trade of durable food products. This allows us to expand our network exactly where trade, brands, and consumers meet. Where Brands Meet Markets Our strength lies in bringing brands … read more