New location, new opportunities: from September 2026, ST-PROMOTIONS will also have its own presence in Berlin-Mitte. Hamburg remains our home port. Now we are setting course for the capital. With our new office on Schützenstraße, we are expanding our presence into one of Germany’s most important markets for retail, hospitality, events and urban audiences. From … read more

Some products you can talk about. Others are best experienced first-hand. Kiwifruit clearly belongs in the second category. In fruit and vegetables, purchase decisions are often made right at the shelf: spontaneously, visually and within a few seconds. This is exactly where brand activation shows its particular strength. One spoonful of Zespri SunGold Kiwifruit conveys … read more

  Some products are best understood through first-hand experience. That is exactly the approach Bibigo chose when introducing its Ramyun range. Rather than simply talking about flavour, consumers were invited to discover and taste authentic Korean noodle dishes for themselves. To support the launch, ST-PROMOTIONS delivered a high-impact sampling activation in a busy retail environment. … read more

When Hamburg’s popular Eppendorfer Landstraße transforms into a vibrant festival destination, residents, families, visitors and local businesses come together to celebrate. Right in the heart of Hamburg’s lively Eppendorf district, where people explore, ask questions and discover new things, hvv was present with its eye-catching promotional vehicle. Supported by ST-PROMOTIONS, Hamburg’s public transport network (hvv) … read more

Brands Made to Be Experienced  BIOFACH in Nuremberg is more than a trade show. It is the world’s leading platform for the organic food industry. A place where brands don’t just get exposure, they get experienced. And it’s precisely here that ST-PROMOTIONS stepped in as the trusted activation partner for our client Nordqvist. With a … read more

How Modern Brand Activation Turns Curiosity into Measurable Impact The current air up® in-store promotion demonstrates what modern brand activation truly means: direct engagement at the point of sale, personal dialogue, and a genuine product experience that converts curiosity into trial – and trial into purchase. Across four European markets, trained brand ambassadors bring the … read more

In November, we had the pleasure of managing the eBay Live booth at Comic Con Stuttgart – supporting the official launch of eBay Live. Two days full of energy, pop-culture vibes and genuine interaction with a highly engaged community. At the heart of the activation was eBay Live: a new live-shopping format that seamlessly combines … read more

ST-PROMOTIONS delivers premium afternoon event for Breitling x Nø Cosmetics On 10 January 2026, ST-PROMOTIONS delivered an exclusive afternoon event at the Breitling Boutique Berlin-Mitte. Set in an elegant atmosphere, Swiss watchmaking excellence met modern skincare innovation – a premium brand collaboration between Breitling and Nø Cosmetics that resonated strongly with invited guests. Guests were … read more

The marketing landscape is undergoing a fundamental shift. Fragmented audiences, declining attention spans and the growing commoditisation of digital channels are challenging traditional communication models. Reach alone is no longer enough. Brands need to be experienced. In this environment, Brand Activation is rapidly gaining importance, evolving from a tactical tool into a strategic cornerstone of … read more

  For many German consumers, the world of nuts has long been dominated by walnuts, almonds and hazelnuts. But recently, a new star has taken the spotlight: the American pecan. With its naturally sweet, buttery flavour and smooth texture, it brings a fresh and unexpected twist to the snack aisle. Southern Spirit Meets Germany As … read more