How Modern Brand Activation Turns Curiosity into Measurable Impact The current air up® in-store promotion demonstrates what modern brand activation truly means: direct engagement at the point of sale, personal dialogue, and a genuine product experience that converts curiosity into trial – and trial into purchase. Across four European markets, trained brand ambassadors bring the … read more

In November, we had the pleasure of managing the eBay Live booth at Comic Con Stuttgart – supporting the official launch of eBay Live. Two days full of energy, pop-culture vibes and genuine interaction with a highly engaged community. At the heart of the activation was eBay Live: a new live-shopping format that seamlessly combines … read more

ST-PROMOTIONS delivers premium afternoon event for Breitling x Nø Cosmetics On 10 January 2026, ST-PROMOTIONS delivered an exclusive afternoon event at the Breitling Boutique Berlin-Mitte. Set in an elegant atmosphere, Swiss watchmaking excellence met modern skincare innovation – a premium brand collaboration between Breitling and Nø Cosmetics that resonated strongly with invited guests. Guests were … read more

The marketing landscape is undergoing a fundamental shift. Fragmented audiences, declining attention spans and the growing commoditisation of digital channels are challenging traditional communication models. Reach alone is no longer enough. Brands need to be experienced. In this environment, Brand Activation is rapidly gaining importance, evolving from a tactical tool into a strategic cornerstone of … read more

  For many German consumers, the world of nuts has long been dominated by walnuts, almonds and hazelnuts. But recently, a new star has taken the spotlight: the American pecan. With its naturally sweet, buttery flavour and smooth texture, it brings a fresh and unexpected twist to the snack aisle. Southern Spirit Meets Germany As … read more

Marketing loves to talk about reach. Impressions. Visibility. Media pressure. All relevant but not enough. Because brands don’t grow by being seen. They grow by creating experiences that move people. That’s where ST-PROMOTIONS comes in. The marketing mix only works when every channel knows its role Every channel has a purpose – and a limit. … read more

When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there … read more

When tropical flavours meet curious consumers, something special happens. That’s exactly what we experienced during our nationwide tasting campaign for Costa Rican pineapples, implemented this autumn in selected EDEKA and Handelshof stores. The aim was to raise awareness, share knowledge and, of course, inspire enthusiasm. And it worked, judging by the many smiling faces at … read more

Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more