To celebrate the city festival “100 Years of Geesthacht,” we had the opportunity to support AKN, the regional railway company of Schleswig-Holstein, with our promoters. Under the motto “1 Route – 2 Days – 3 Trains,” AKN provided information on the planned reactivation of the Geesthacht – Bergedorf railway line. Highlights included rides on the ….. read more
Last weekend, I had the wonderful opportunity to participate in the REWE Active City Day and the Women’s Run – an event that is particularly close to my heart. Along with our team from ST-PROMOTIONS, I also took part in the run to support the good cause. It is always nice to see how one ….. read more
In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with ….. read more
The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the ….. read more
Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over ….. read more
To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes ….. read more
Dear animal lovers! We are delighted to share with you our successful marketing adventure for ZooRoyal. As a promotion agency, we had the pleasure of conducting a fantastic promotion for ZooRoyal at the Tibarg Fest in Hamburg on behalf of the Rewe Group. Despite the unpredictable weather, both we and the visitors were thrilled with ….. read more
In today’s digitalised world, where online shopping has become the norm, brands face the challenge of effectively connecting with potential shoppers amidst the increasing amount of commercial digital noise. This is where shopper marketing plays a significant role. Shopper marketing is the practice of creating incentives to introduce consumers to brands and influence their consumer ….. read more
We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in ….. read more
When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven ….. read more