During the carnival season, dedicated Rheinbahn promoters were out and about, making sure passengers were not only informed about fare changes but also in great spirits. Under bright skies, they had countless conversations and handed out practical rain ponchos – so revellers were prepared for whatever the weather had in store. This campaign combined customer ….. read more
Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful ….. read more
Just in time for St. Nicholas Day, our dedicated promoters were on board the MittelrheinBahn on December 5th and 6th, traveling the RB26 route between Cologne and Mainz, and delighting passengers with delicious winter almonds. With this initiative, MittelrheinBahn wanted to wish its customers a wonderful pre-Christmas season and sweeten their journey with a tasty ….. read more
In November, Buldak Sauce ignited a flavor revolution on 10 university campuses across Germany. The fiery tasting campaign introduced students to Buldak’s bold and spicy flavors, turning everyday meals into exciting culinary adventures. With enthusiastic promotional staff at the helm, students had the chance to sample Buldak’s signature heat and participate in interactive tasting events ….. read more
To celebrate the city festival “100 Years of Geesthacht,” we had the opportunity to support AKN, the regional railway company of Schleswig-Holstein, with our promoters. Under the motto “1 Route – 2 Days – 3 Trains,” AKN provided information on the planned reactivation of the Geesthacht – Bergedorf railway line. Highlights included rides on the ….. read more
Last weekend, I had the wonderful opportunity to participate in the REWE Active City Day and the Women’s Run – an event that is particularly close to my heart. Along with our team from ST-PROMOTIONS, I also took part in the run to support the good cause. It is always nice to see how one ….. read more
In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with ….. read more
The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the ….. read more
Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over ….. read more
To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes ….. read more