Our blog

FREE NOW field marketing campaigns in Hamburg and Berlin

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all ….. read more

Back-to-school promotional campaigns

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

The return of customers to retail

Retailers play a key role in creating a friendly and safe shopping experience towards the consumers. This is particularly the case after the government-imposed closures. In order to make shopping enjoyable to consumers, shopper marketing will take a central role in attracting consumers back into stores. Shopping must now become a leisure experience that takes ….. read more

Nationwide instore promotional campaigns with ergobag

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought ….. read more

On the Future of Field Marketing

  When the Corona pandemic outbreak hit, the media industry was terrified of the emerging crisis. Some brands created special campaigns and presented social responsibility and empathy, some of them going far beyond the simple selling of goods and services. The messages and the tone changed. No wonder, as consumers are taking a very close ….. read more

Consumer behaviour after the pandemic – An outlook

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

Starting over in 2021 – make your plans now

Against all odds companies are taking their responsibility towards their employees and, in particular, to their customers very seriously. There has been a significant increase recently in the search for ways to recover from the current crisis. In order to prepare a new start it is of outstanding relevance to identify and prioritise the requirements ….. read more

How brands emerge stronger from the crisis

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Field marketing in the Corona crisis

    Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be ….. read more