When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there … read more

Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more

  The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions. That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid … read more

The Evolution of ST-PROMOTIONS When Print Was King: ST-PROMOTIONS Takes Off When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with. Yet even back … read more

A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

A logical next step: Since May 2025, ST-PROMOTIONS oHG has been a member of the Waren-Verein der Hamburger Börse e.V., the leading association for the international trade of durable food products. This allows us to expand our network exactly where trade, brands, and consumers meet. Where Brands Meet Markets Our strength lies in bringing brands … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more

In the heart of Hamburg, in St. Pauli, the Bunker on Feldstraße rises like a silent witness to history. Once built as a symbol of military aggression and intimidation, today the Bunker stands for the exact opposite: transformation, openness, and new perspectives. Within its massive walls, people now work who believe not in isolation – … read more

Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful … read more