Marketing roadshows nationwide for a unique brand experience
Roadshows offer an ideal platform to bring potential customers closer to a product and to make it directly tangible in all its facets. With a roadshow, unique experiences can be created for the defined target group at almost any desired location.
We support our clients in addressing and inspiring their audience.
Our trained personnel ensure that the respective product is presented in an appropriate setting to reach the defined target group.
With a marketing roadshow, the product reaches the customer – directly and target group-oriented. With direct Face2Face communication, the product convinces potential buyers and leaves lasting impressions. The flexible options for use make a roadshow an extremely efficient marketing instrument, no matter whether the campaign is planned in city centres, directly at the retailer’s or at the customer’s location.
We are happy to help you to develop a suitable roadshow to achieve the defined goals.
To make a marketing roadshow a success, we develop creative concepts. Together with our clients, we realise the objectives set. With our package of in-depth knowledge and detailed preparation, we ensure that the right set-up is available for your marketing roadshow.
Please feel free to contact us, and we will start to develop a suitable concept to suit your needs.
Roadshow for MOWI Salmon
Mowi Roadshow
The MOWI truck toured Germany as part of a roadshow, planned and organised by the promotion agency ST-PROMOTIONS. During this promotional campaign, existing and potential customers were able to convince themselves of the quality and flavour of MOWI salmon.
The connection between the international chefs and the curious public was made through the brand ambassadors at the food truck.
The idea behind the roadshow was to give passers-by the opportunity to express their opinion after tasting a MOWI product. To support and visualise this, printed signs with puns and slogans were handed out by the promoters.
The promoters captured the moment with an instant camera so that the pictures could also be posted on social media.
Roadshow for L’Osteria
Seven cities. Hundreds of encounters. And a whole lot of love for salads, pasta, pizza – and la dolce vita.
We had the pleasure of delivering a brand activation campaign for L’Osteria – a premium fast-casual brand focused on upscale Italian food – that was as irresistible as the brand itself: bold, authentic, and deeply human. The goal? To bring the L’Osteria Summer Special into the public space, spark curiosity, attract new guests, and make the spirit of the brand come alive.
Our teams toured Hamburg, Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt – right where people enjoy summer the most: in lively pedestrian areas, vibrant public squares and urban hotspots. With engaging conversations, fresh energy and that unmistakable L’Osteria charm, we created spontaneous moments of joy – emotional and approachable.
One highlight: our promoters distributed coupons for the Summer Special, which not only brought smiles to faces, but also guided guests straight to the restaurants. A brief encounter became an extended brand experience – one that boosted footfall and built lasting brand connection.
This campaign wasn’t just about visibility, it was about genuine brand experience. Because what defines L’Osteria can’t be explained, it has to be felt. And that starts with a smile or the first bite of a crisp Pizza Margherita.
This activation is a perfect example of how timing, passion and a strong concept come together to create truly memorable brand experiences.
