Launching a New Product? Let Consumers Taste the Difference.

We provide in-store promotion services for tastings in Germany’s supermarkets and hypermarkets helping brands turn product launches into meaningful, measurable experiences.

In-store demonstrations are one of the most effective ways to boost sales. Face-to-face interaction builds trust, encourages trial, and leaves shoppers with a lasting, positive impression of your brand.

With more than 30 years of expertise in tasting campaigns and food activations, ST-PROMOTIONS takes care of everything: trained promotional staff (all with valid health certificates), location sourcing, logistics, and reporting. Our professional organisation ensures smooth execution and consistent quality, nationwide.

Whether you’re a food or beverage manufacturer, we help you engage your target audience through creative, well-planned tasting events. We know how to present your products in a way that stimulates curiosity, appeals to the senses, and drives real purchase intent.

From supermarkets to trade fairs and roadshows, tasting activations connect people and products in the most authentic way because, as we all know, the way to a customer’s heart often starts with a taste.

Get in contact with us and let our experienced team serve your needs.

The ST-PROMOTIONS team activates brands across Germany  directly where taste meets decision.

As a leading brand activation and shopper marketing agency, we specialise in non-alcoholic, beer and wine tastings that turn product trials into brand experiences. Our trained staff engage consumers authentically, communicate your product’s unique story, and create lasting impressions that influence purchase decisions.

From supermarket tastings and trade-fair activations to roadshows and outdoor events, we handle every step: coordination with retail partners, recruitment and training of promoters, logistics, stand design, and data-driven reporting. Each campaign is designed to increase visibility, generate feedback, and build emotional connections between your brand and its audience.

With over 30 years of experience and a nationwide network of promoters, ST-PROMOTIONS ensures seamless execution and consistent quality across all German regions. We understand how to connect premium brands with discerning consumers  professionally, responsibly, and with measurable results.

Our recent activation for  Vitamin Well. is a great example: a refreshing campaign that brought brand values to life through authentic, in-store engagement.

Bag packing promotions combine a valuable service for retailers with an effective, feel-good brand activation. At the checkout, friendly brand ambassadors assist customers by packing their groceries — and hand out a product sample at the same time. The result: your product becomes directly associated with a positive, personal moment.

While bag packing is a common service in many countries, it’s still a novelty in German supermarkets and hypermarkets  and that’s precisely what makes it so impactful. The unexpected gesture of helpfulness draws attention, creates smiles, and leaves a lasting impression.

Branded with your logo and dressed in eye-catching uniforms, our trained promotional staff create an authentic connection between consumers and your brand. The interaction feels genuine, the sampling feels natural, and the experience builds trust.

To extend the activation, a raffle or digital follow-up campaign can be integrated on-site, generating additional reach and engagement.

Bag packing promotions offer a win-win: consumers enjoy friendly service, retailers benefit from increased customer satisfaction, and your brand gains positive emotional visibility right at the point of sale. A simple idea  with measurable impact.