Düsseldorf – home to the largest Japanese community in Germany and one of the most vibrant centers of Japanese life in Europe – once again shone brightly during Japan-Tag, the city’s iconic celebration of Japanese culture, cuisine, and community. As part of this cultural highlight, five of our experienced promoters proudly represented our client Heuschen & Schrouff Oriental Food, renowned specialists in Asian food distribution across Europe.

But this wasn’t just another sampling event. It was a cross-cultural activation that brought emerging Japanese food brands closer to European audiences. With curated samples, authentic product displays, and engaging conversations, visitors were invited to discover the rich variety, craftsmanship, and depth of Japanese gastronomy – from everyday staples to gourmet specialties rarely seen outside Japan.

In doing so, we supported Heuschen & Schrouff’s wider mission: to connect cultures through cuisine and help Japanese brands find their place on the European culinary map. The enthusiasm, curiosity, and overwhelmingly positive feedback from festivalgoers confirmed the activation’s success.

A big thank-you to our dedicated team of promoters who brought passion, professionalism, and cultural sensitivity to this special day. Düsseldorf, with its deep-rooted Japanese heritage, proved once again to be the perfect stage for this flavorful exchange.