Digital support for your promotions
INTEGRATED MARKETING AT ITS BEST
In promotional campaigns an intensive relationship between the brand and the consumer is established through a direct approach. Classical mass marketing, on the other hand, is characterised by a widespread distribution and indirect communication.
A mass-market product usually has very little direct contact with its customers, as the product is offered in various retail outlets alongside their competitors. The communication must remain anonymous due to the unspecific target group. Mass-marketing success is based on the assumption that if there are enough potential customers, many will be interested in the product.
With our advertising activities we establish a personal relationship with the customer by buying or testing the product directly on the spot. This type of marketing is growing enormously at the moment, since large marketers want to avoid the high waste of mass marketing and also pay more attention to their customers.
An optimal link between advertising activities and the mass media is provided by linking promotional activities and social networks. The customers addressed in such promotions are the multipliers. Personal contact is thus multiplied virally.
ST-PROMOTIONS has developed various target group specific forms and techniques for its clients.
We offer our clients flyer sampling with QR codes on specific links, the integration of geocaching, “making ofs” or “behind-the-scenes” that are transported into social media, facebook and Instagram live campaigns, bitmojis for raffles and special hashtags for the events and B2B or B2C campaigns of our clients.
We offer individual tailor-made solutions to ensure that they fit in with your promotional campaign.