Our blog

Sustainability in Field Marketing

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

Tasting events in Berlin supermarkets

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero ….. read more

BIMI® presents itself at EDEKA Southwest

At the EDEKA Southwest in-house exhibition at Karlsruhe, promoters and show cooks from ST-PROMOTIONS offered BIMI® for tasting to interested visitors. The performance of the experienced show cook and the promotion team attracted a lot of attention and became a great success. The tastings inspired the public and the promotion team had the opportunity to ….. read more

Who irons the fastest? GANT was looking for the Iron Man

Surely there are many good and fast ironers in Düsseldorf. But who is the fastest and dares to break the record? Our customer GANT asked this question as part of a regional POS promotional campaign in the trendy BREUNINGER shopping centre in Düsseldorf. Our promotinal staff was equipped with a small booth on the GANT ….. read more

Bag packing promotions in supermarkets at Christmas time

Professional retail store baggers in the supermarket – in the USA this is quite normal; in Germany we still pack our purchases from the cash tape into the bag ourselves. So it’s nice to know that the Bauer Media Group supports selected supermarkets every year with its bag packing promotions and that brings a big ….. read more

Promotion lights up in Düren

Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and ….. read more

A European Field Marketing Agency

Since the beginning of this year, our field marketing agency has also been offering its services throughout Europe. Your contact person at ST-PROMOTIONS offers the entire service; coordinates, manages, monitors and is responsible for the respective promotional campaign. True to our motto “think global -act local”, local responsibility, which is a decisive factor for smooth ….. read more

Sampling for Jim Block in office complexes

To make the delicious Jim Block burgers even better known in the capital of Germany, we conducted a promotional campaign in Berlin. Our promotional staff distributed bread boxes filled with vouchers and JB sauces. The promotion team first visited selected office complexes near the Jim Block restaurants before sampling the voucher boxes on-street to specific ….. read more

On the road for WirtschaftsWoche

At the beginning of the summer season we are at selected Tank + Rast locations and distribute the current issues of the magazine “WirtschaftsWoche” to inform about the relaunch of the weekly magazine. The promotion campaign started near Düsseldorf at the Ohligser Heide rest stop on the Autobahn 3. Our promotional staff always actively addresses ….. read more

Easter bunny visit at the shopping center in Lubeck!

For our customer Brainchildz we have carried out a very special campaign on the occasion of the Easter holidays. Two promoters supported a special Easter event in a shopping center in Lubeck, where children could paint their own Easter egg and make other fun things. At this event, our cute bunny was an absolute eye-catcher. ….. read more