New location, new opportunities: from September 2026, ST-PROMOTIONS will also have its own presence in Berlin-Mitte.

Hamburg remains our home port. Now we are setting course for the capital.

With our new office on Schützenstraße, we are expanding our presence into one of Germany’s most important markets for retail, hospitality, events and urban audiences. From here, we will manage and deliver Brand Activation and Field Marketing campaigns for national and international clients.

Our logo feels particularly fitting for this next chapter: we are staying on course, extending our reach and heading wherever brands meet people.

Berlin: a stage for brands

Germany’s capital offers an exceptional range of opportunities for powerful brand activation.

Busy city-centre locations, shopping centres, railway stations, hospitality venues, events, vibrant neighbourhoods and public spaces provide countless opportunities to create direct brand experiences. Add to this Berlin’s extraordinary mix of districts, lifestyles and audiences, all within a relatively compact urban environment.

For our clients, we develop activation concepts in which audience, location, timing, environment and the quality of personal interaction work seamlessly together.

Because brands grow where they are experienced.

Your promotion agency for Berlin and across Germany

ST-PROMOTIONS develops and delivers campaigns across the entire operational journey – from concept development, recruitment and training to logistics, field management, data collection and evaluation.

Our services include:

• Brand Activation
• Field Marketing
• In-store Promotions
• Sampling and Product Tastings
• POS Marketing
• Street Promotions
• Roadshows
• Merchandising
• Sales Promotions
• Product Demonstrations
• Audits and Store Checks
• National and International Roll-outs

What matters most to us is how effectively a concept performs in the real world and the measurable impact the activation creates.

Local market insight meets nationwide infrastructure

Successful Field Marketing depends on a detailed understanding of what is happening on the ground.

Where is the relevant footfall? Which audiences can be reached at which locations? Which spaces work best for sampling, consultation or product demonstrations? Which events, seasonal influences and local conditions need to be factored into the campaign?

Having a team on the ground enables us to incorporate these factors into planning and execution from the outset. At the same time, we draw on the long-standing experience, established processes and infrastructure of our Hamburg headquarters, combined with our nationwide presence.

The result is a combination of local expertise and centralised campaign management – from individual activations to complex multi-city campaigns.

Another launchpad for national and international campaigns

Hamburg remains the headquarters and organisational centre of ST-PROMOTIONS. Our new Berlin office strengthens our network and creates even closer connections with clients, partners and decision-makers.

We also support international agencies and brands as an experienced implementation partner for the German market – adapting existing concepts to local requirements and managing everything from staffing and logistics to reporting and KPI management.

This allows campaigns to start locally, scale nationwide and, where required, become part of wider international roll-outs.

Experiences create relevance

Our ambition remains unchanged: to bring products, people and brands together in situations where meaningful encounters happen at the Point of Sale, on the street, in retail, in hospitality and at events.

Contact creates experience. Experience creates relevance. And relevance drives purchase decisions.