When Hamburg’s popular Eppendorfer Landstraße transforms into a vibrant festival destination, residents, families, visitors and local businesses come together to celebrate. Right in the heart of Hamburg’s lively Eppendorf district, where people explore, ask questions and discover new things, hvv was present with its eye-catching promotional vehicle.
Supported by ST-PROMOTIONS, Hamburg’s public transport network (hvv) brought its services directly to the public – personal, approachable and accompanied by countless engaging conversations.
Mobility You Can Experience
At the centre of the activation was direct interaction. Rather than relying on traditional advertising, the hvv team invited visitors to discuss public transport in Hamburg face-to-face. Whether questions related to fares, ticket options or innovative mobility solutions, visitors received expert answers directly on site.
The team also introduced digital services such as the hvv switch app, which allows users to conveniently combine and book different mobility services within a single platform.
A major highlight was the popular hvv prize wheel, attracting attention, creating excitement and providing the perfect conversation starter.
High Engagement and Meaningful Conversations
Within a short time, queues began to form around the promotion stand. Families, children, commuters and local residents all took the opportunity to spin the wheel while engaging with the promotional team.
The combination of a highly visible promotion vehicle, a friendly team and an interactive competition proved to be the ideal platform for bringing the hvv brand to life and creating genuine dialogue with consumers.
Brand Activation That Delivers Value
For hvv, the focus was not simply on reach, but on the quality of interactions. Personal conversations build trust, enable tailored advice and strengthen brand perception in a lasting way.
The Eppendorfer Landstraße Festival demonstrated perfectly how modern brand activation works: reaching people where they spend their leisure time, generating interest and creating authentic engagement.
ST-PROMOTIONS: Bringing Brands to Life
As a specialist agency for brand activations, ST-PROMOTIONS helps companies create meaningful brand experiences. From concept development and staffing to logistics, execution and performance analysis, we deliver activations that connect with people and generate measurable results.
Sustainability and responsible business practices are an integral part of everything we do. As an EcoVadis Bronze Certified agency, we focus on resource-efficient processes, digital workflows and sustainable mobility solutions. This commitment also includes providing all permanent ST-PROMOTIONS employees with a Germany-wide public transport ticket, supporting climate-friendly mobility in everyday life.
The Eppendorfer Landstraße Festival provided the perfect stage: high visitor numbers, a relaxed atmosphere and countless opportunities for personal interaction.
Successful brand communication begins wherever people start meaningful conversations.
