How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

On behalf of Since Today from Vienna, ST‑PROMOTIONS brought Dove’s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove’s innovative approach to all-over body care. At the heart of the activation was a carefully designed shopper journey: a branded cargo bike … read more

Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious. From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more

  Düsseldorf – home to the largest Japanese community in Germany and one of the most vibrant centers of Japanese life in Europe – once again shone brightly during Japan-Tag, the city’s iconic celebration of Japanese culture, cuisine, and community. As part of this cultural highlight, five of our experienced promoters proudly represented our client … read more

This past weekend marked the launch of our nationwide tasting campaign for The Green Mountain in Germany. We kicked things off with a strong start in Fürstenwalde, where numerous visitors had the chance to discover and sample the brand’s innovative plant-based products firsthand. At the heart of the tasting were the plant-based schnitzel and chicken-style … read more

When celebrities, politicians, and the press come together, a strong brand presence is a must – and that’s exactly where our promotion agency came in. On behalf of our client Scholz&Friends, we had the pleasure of executing a highly visible promotion campaign for UBER at the prestigious “Bundespresseball” in Berlin. Amidst the festive atmosphere, our … read more

Just in time for Easter, the RB26 line (Bingen – Bonn – Cologne) transformed into a cheerful stage of springtime joy! On behalf of MittelrheinBahn, our enthusiastic promo teams boarded the trains to spread smiles and seasonal cheer with a charming Easter surprise. In their baskets: beautifully crafted Easter cards and delightful chocolate bunnies, personally … read more

At the heart of bustling train stations across Germany, our agency brought a touch of elegance and sensory delight to commuters’ daily routines – with an eye-catching promotional campaign for the premium fragrance brand Gisada. Our trained promoters offered exclusive samples of Gisada Ambassadora and Gisada Titanium, surprising passers-by with a moment of luxury amid … read more

In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more