When celebrities, politicians, and the press come together, a strong brand presence is a must – and that’s exactly where our promotion agency came in. On behalf of our client Scholz&Friends, we had the pleasure of executing a highly visible promotion campaign for UBER at the prestigious “Bundespresseball” in Berlin. Amidst the festive atmosphere, our … read more

Just in time for Easter, the RB26 line (Bingen – Bonn – Cologne) transformed into a cheerful stage of springtime joy! On behalf of MittelrheinBahn, our enthusiastic promo teams boarded the trains to spread smiles and seasonal cheer with a charming Easter surprise. In their baskets: beautifully crafted Easter cards and delightful chocolate bunnies, personally … read more

At the heart of bustling train stations across Germany, our agency brought a touch of elegance and sensory delight to commuters’ daily routines – with an eye-catching promotional campaign for the premium fragrance brand Gisada. Our trained promoters offered exclusive samples of Gisada Ambassadora and Gisada Titanium, surprising passers-by with a moment of luxury amid … read more

In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful … read more

Just in time for St. Nicholas Day, our dedicated promoters were on board the MittelrheinBahn on December 5th and 6th, traveling the RB26 route between Cologne and Mainz, and delighting passengers with delicious winter almonds. With this initiative, MittelrheinBahn wanted to wish its customers a wonderful pre-Christmas season and sweeten their journey with a tasty … read more

To celebrate the city festival “100 Years of Geesthacht,” we had the opportunity to support AKN, the regional railway company of Schleswig-Holstein, with our promoters. Under the motto “1 Route – 2 Days – 3 Trains,” AKN provided information on the planned reactivation of the Geesthacht – Bergedorf railway line. Highlights included rides on the … read more

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the … read more

Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over … read more

In order to increase the effectiveness of marketing campaigns, it is worth taking a closer look at the field marketing. We have summarised a number of points that give field marketing a special position in the marketing mix. A. Field marketing is cost-effective Cost-effectiveness is a major advantage of using field marketing. Field marketing helps … read more