Some products are best understood through first-hand experience. That is exactly the approach Bibigo chose when introducing its Ramyun range. Rather than simply talking about flavour, consumers were invited to discover and taste authentic Korean noodle dishes for themselves. To support the launch, ST-PROMOTIONS delivered a high-impact sampling activation in a busy retail environment. … read more

When Hamburg’s popular Eppendorfer Landstraße transforms into a vibrant festival destination, residents, families, visitors and local businesses come together to celebrate. Right in the heart of Hamburg’s lively Eppendorf district, where people explore, ask questions and discover new things, hvv was present with its eye-catching promotional vehicle. Supported by ST-PROMOTIONS, Hamburg’s public transport network (hvv) … read more

Brands Made to Be Experienced  BIOFACH in Nuremberg is more than a trade show. It is the world’s leading platform for the organic food industry. A place where brands don’t just get exposure, they get experienced. And it’s precisely here that ST-PROMOTIONS stepped in as the trusted activation partner for our client Nordqvist. With a … read more

How Modern Brand Activation Turns Curiosity into Measurable Impact The current air up® in-store promotion demonstrates what modern brand activation truly means: direct engagement at the point of sale, personal dialogue, and a genuine product experience that converts curiosity into trial – and trial into purchase. Across four European markets, trained brand ambassadors bring the … read more

In November, we had the pleasure of managing the eBay Live booth at Comic Con Stuttgart – supporting the official launch of eBay Live. Two days full of energy, pop-culture vibes and genuine interaction with a highly engaged community. At the heart of the activation was eBay Live: a new live-shopping format that seamlessly combines … read more

ST-PROMOTIONS delivers premium afternoon event for Breitling x Nø Cosmetics On 10 January 2026, ST-PROMOTIONS delivered an exclusive afternoon event at the Breitling Boutique Berlin-Mitte. Set in an elegant atmosphere, Swiss watchmaking excellence met modern skincare innovation – a premium brand collaboration between Breitling and Nø Cosmetics that resonated strongly with invited guests. Guests were … read more

When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there … read more

When tropical flavours meet curious consumers, something special happens. That’s exactly what we experienced during our nationwide tasting campaign for Costa Rican pineapples, implemented this autumn in selected EDEKA and Handelshof stores. The aim was to raise awareness, share knowledge and, of course, inspire enthusiasm. And it worked, judging by the many smiling faces at … read more

How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

On behalf of Since Today from Vienna, ST‑PROMOTIONS brought Dove’s Whole Body Deodorants to life with a striking POS activation across selected dm and Rossmann stores. The goal: to raise awareness for Dove’s innovative approach to all-over body care. At the heart of the activation was a carefully designed shopper journey: a branded cargo bike … read more