The marketing landscape is undergoing a fundamental shift. Fragmented audiences, declining attention spans and the growing commoditisation of digital channels are challenging traditional communication models. Reach alone is no longer enough. Brands need to be experienced. In this environment, Brand Activation is rapidly gaining importance, evolving from a tactical tool into a strategic cornerstone of … read more

  For many German consumers, the world of nuts has long been dominated by walnuts, almonds and hazelnuts. But recently, a new star has taken the spotlight: the American pecan. With its naturally sweet, buttery flavour and smooth texture, it brings a fresh and unexpected twist to the snack aisle. Southern Spirit Meets Germany As … read more

When genuine moments of indulgence happen, you can tell immediately: in the curious glance, the second reach for a sample, and the many questions that suddenly arise. That’s exactly what we observed in mid-November at Food & Life in Munich and at the Weber Wine Fair. Our promotion team presented the fine Goufrais specialties there … read more

Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more

  The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions. That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid … read more

The Evolution of ST-PROMOTIONS When Print Was King: ST-PROMOTIONS Takes Off When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with. Yet even back … read more

A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

A logical next step: Since May 2025, ST-PROMOTIONS oHG has been a member of the Waren-Verein der Hamburger Börse e.V., the leading association for the international trade of durable food products. This allows us to expand our network exactly where trade, brands, and consumers meet. Where Brands Meet Markets Our strength lies in bringing brands … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more