The moment a person picks up a product, smells it, tastes it, or experiences it, that is the moment decisions are made. As one of Germany’s leading promotion agencies, we activate exactly that moment. Measurable. Scalable. Nationwide.

Brand Activation: From the Shelf into the Relevant Set

Purchase decisions are not made in the feed – they are made at the point of sale. Brand activation is not a marketing buzzword for us, but a growth model: strategically conceived, operationally executed with excellence, evaluated on the basis of KPIs. We take your brand out of digital anonymity and make it tangible in real life, through encounters that inform, emotionally engage, and motivate people to buy.

Our activations are thought through end-to-end: from conception through recruiting, training, and briefing to comprehensive analysis. The result: no gut feelings, solid numbers. Trial rates, conversion, sell-out.

Nationwide – Scalable

Whether a regional launch or a national roll-out: with permanent promotion teams in Hamburg, Berlin, Düsseldorf, Frankfurt, Munich, and Stuttgart, we are present wherever brands are activated – and with our D.A.I.S. system, our clients see in real time what works and how.

• Samplings & Tastings: Direct product contact at the PoS and high-footfall locations. We organise, train, measure. You see the conversion.

• Roadshows: Your brand comes to the target audience. Nationwide tours for high-impact product launches with maximum regional reach.

• Instore & Out-Store Promotions: Live demonstrations, consultative promotion teams, competitions – directly at the point of sale, where purchase impulses are created.

We measure our success not in impressions, but in first contacts, trial rates, and sell-out figures. KPI-based, transparent, and traceable.

Sustainability is not a badge for us. As an EcoVadis-certified agency, we integrate ESG standards consistently into our operational planning, because responsibility is part of our methodology.

Direct – Measurable – Effective

Want to know which form of activation suits your brand? We analyse your situation and present concrete approaches. Together, we find out what works.