D.A.I.S.
Activation Intelligence for Measurable Brand Experiences
- D.A.I.S. is the digital platform developed by ST-PROMOTIONS for managing and analyzing brand activation campaigns at the point of sale. It connects live retail activations with intelligent data capture making brand interaction fully measurable for the first time.
- Our teams record all relevant information directly on-site during the activation: product availability, display placements, promotional spaces, competitive presence, and performance data from promotions and sampling. This data is consolidated in real time, providing a clear picture of how your brand activation is actually performing in retail.
- Through individually configurable dashboards, you have access at any time to all relevant KPIs from individual locations to a national campaign overview. This allows activations to be managed with precision, optimization opportunities to be identified early, and campaigns to be continuously refined.
- D.A.I.S. makes brand activation transparent, controllable, and performance-driven. Rather than simply generating reach, the platform shows where brand interaction takes place, how it performs, and how sustainable brand success at the point of sale can be built from it.
