A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

In the heart of Hamburg, in St. Pauli, the Bunker on Feldstraße rises like a silent witness to history. Once built as a symbol of military aggression and intimidation, today the Bunker stands for the exact opposite: transformation, openness, and new perspectives. Within its massive walls, people now work who believe not in isolation – … read more

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven … read more

It is with great pleasure that we welcome two new members to our Hamburg office: Hamide Besimi and Viktor Fasel. Ms. Besimi and Mr. Fasel are now available to advise our customers as project assistants. We will introduce our new employees personally on our team page. The entire team of ST-PROMOTIONS is looking forward to … read more

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and … read more

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent … read more

The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks.  Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require … read more

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The … read more

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The … read more

ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for … read more