Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

  The real magic doesn’t happen in the boardroom it happens on site. Where brands come alive, where people taste, experience and share. These moments are priceless but without data, they remain fleeting impressions. That’s why we created D.A.I.S. our Data Analysis & Information System. It transforms experiences into actionable insights and builds a solid … read more

The Evolution of ST-PROMOTIONS When Print Was King: ST-PROMOTIONS Takes Off When ST-PROMOTIONS was founded in Hamburg in 1987, the world of communication looked very different: print dominated, and many of our first clients came from this field. Newspapers, magazines, and publishers shaped the market and the projects we were entrusted with. Yet even back … read more

This year, ST-PROMOTIONS was awarded the Bronze Medal by EcoVadis for the first time. A significant step for us  and a strong motivation to keep going. So, what are we doing in concrete terms? We’ve digitalised internal processes, reduced shipping and printing, revised our material logistics, and increasingly rely on reusable equipment for our roadshows. … read more

Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious. From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took … read more

A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

In the heart of Hamburg, in St. Pauli, the Bunker on Feldstraße rises like a silent witness to history. Once built as a symbol of military aggression and intimidation, today the Bunker stands for the exact opposite: transformation, openness, and new perspectives. Within its massive walls, people now work who believe not in isolation – … read more

In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful … read more

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the … read more