The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the … read more

Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over … read more

In order to increase the effectiveness of marketing campaigns, it is worth taking a closer look at the field marketing. We have summarised a number of points that give field marketing a special position in the marketing mix. A. Field marketing is cost-effective Cost-effectiveness is a major advantage of using field marketing. Field marketing helps … read more

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all … read more

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought … read more

    Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be … read more

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero … read more

The latest trends, high-quality products and exciting show cooking were on offer last weekend in the Zenith Kulturhalle in Munich. Numerous exhibitors from the Food & Beverage sector presented their products to the Foodies at the Germany-wide food festival series. Supported by brand ambassadors and show cooks, bimi® indulged visitors at eat&STYLE Munich with its … read more

The summer of 2019 had it all. What could be better than a refreshing and delicious ice cream? As part of a tasting campaign in Munich, Düsseldorf, Hamburg, Frankfurt, Berlin and Hanover, customers of KAUFLAND supermarkets were presented with the unique ice cream “OPPO”. But who doesn’t know this situation? – The heart says yes, … read more

If anyone in Germany hears the name HEKS’NKAAS® -what sounds for Germans like „witch cheese“ for the first time is probably wondering what kind of product, what kind of taste and, above all, what story is hidden behind the mysterious name. Our promotinal staff brought the answer closer to customers of some REWE stores during … read more