A Glimpse Behind the Scenes: Promotional Campaign at the Record Game of the 2024 Handball European Championship in Germany

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the organizers.

As the official sponsor of the 2024 Handball European Championship, Falken Tyre Europe GmbH was actively involved and opted to transform the record-breaking audience game into a unique experience for the fans. Supported by the nationwide promotion agency ST-PROMOTIONS, a promotional campaign was swiftly implemented, focusing on direct interaction with the audience.

The atmosphere in the Merkur Spiel-Arena in Düsseldorf was electrifying, and the 53,000 spectators thoroughly relished the moment. Alongside the gripping handball game, the advertising campaign drew their attention: featuring a prominent logo placement on the field, Falken’s sponsorship activation was highly enticing. The objective of the activation was to make the Falken brand a central theme through friendly engagement.

During the record-breaking audience game, Falken’s promoters distributed a variety of giveaways to the enthusiastic fans. From practical tire tread depth gauges to entertaining merchandising items like the popular racing-themed rubber duck, the selection was diverse and brought joy to both the young and the old alike.

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  • By: Akshay Goyal
  • http://wwww.st-promotions.de