For many German consumers, the world of nuts has long been dominated by walnuts, almonds and hazelnuts. But recently, a new star has taken the spotlight: the American pecan. With its naturally sweet, buttery flavour and smooth texture, it brings a fresh and unexpected twist to the snack aisle. Southern Spirit Meets Germany As … read more

Marketing loves to talk about reach. Impressions. Visibility. Media pressure. All relevant but not enough. Because brands don’t grow by being seen. They grow by creating experiences that move people. That’s where ST-PROMOTIONS comes in. The marketing mix only works when every channel knows its role Every channel has a purpose – and a limit. … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

This past weekend marked the launch of our nationwide tasting campaign for The Green Mountain in Germany. We kicked things off with a strong start in Fürstenwalde, where numerous visitors had the chance to discover and sample the brand’s innovative plant-based products firsthand. At the heart of the tasting were the plant-based schnitzel and chicken-style … read more

In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

Dear animal lovers! We are delighted to share with you our successful marketing adventure for ZooRoyal. As a promotion agency, we had the pleasure of conducting a fantastic promotion for ZooRoyal at the Tibarg Fest in Hamburg on behalf of the Rewe Group. Despite the unpredictable weather, both we and the visitors were thrilled with … read more

In today’s digitalised world, where online shopping has become the norm, brands face the challenge of effectively connecting with potential shoppers amidst the increasing amount of commercial digital noise. This is where shopper marketing plays a significant role. Shopper marketing is the practice of creating incentives to introduce consumers to brands and influence their consumer … read more

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in … read more

  Customers are looking for a direct contact with the brand. To meet this need, it is so essential to listen to the consumer. Using field marketing is a way to address customers directly, increase brand awareness and thus promote product sales. Field marketing is regarded as one of the most effective forms of sales … read more

It is with great pleasure that we welcome two new members to our Hamburg office: Hamide Besimi and Viktor Fasel. Ms. Besimi and Mr. Fasel are now available to advise our customers as project assistants. We will introduce our new employees personally on our team page. The entire team of ST-PROMOTIONS is looking forward to … read more