Covid-19

The return of customers to retail

Retailers play a key role in creating a friendly and safe shopping experience towards the consumers. This is particularly the case after the government-imposed closures. In order to make shopping enjoyable to consumers, shopper marketing will take a central role in attracting consumers back into stores. Shopping must now become a leisure experience that takes ….. read more

Nationwide instore promotional campaigns with ergobag

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought ….. read more

Sustainability in Field Marketing

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

Christmas promotion for Miles Mobility

The Car-Sharing service MILES Mobility had a special offer for the dedicated Santas who drove the presents through Germany. This offer was presented online and together with us in an out-of-home campaign. With our Christmas promoters and MILES’ Christmas sledges, we toured on the streets and Christmas markets of Germany to draw attention to the ….. read more

BWT at the Windsurf World Cup on Sylt (Northern Germany)

Water, wind and wave are the three main ingredients for a successful Mercedes-Benz Windsurf World Cup Sylt. But also the land program belongs to the recipe for success of the World Cup. This year, in addition to strolling, feasting and shopping, live concerts, lectures and workshops were also on the agenda. And what would the ….. read more

Nationwide field service of the F.A.Z.

  Finally it starts again! The FAZ dealers are once again contacted by the sales team of ST-PROMOTIONS most of whom have many years of experience in retailers support As part of a nationwide POS campaign, more than 1,000 retailers are being visited to mark the 70th anniversary of the F.A.Z. During these visits, our ….. read more

Who irons the fastest? GANT was looking for the Iron Man

Surely there are many good and fast ironers in Düsseldorf. But who is the fastest and dares to break the record? Our customer GANT asked this question as part of a regional POS promotional campaign in the trendy BREUNINGER shopping centre in Düsseldorf. Our promotinal staff was equipped with a small booth on the GANT ….. read more

Bag packing promotions in supermarkets at Christmas time

Professional retail store baggers in the supermarket – in the USA this is quite normal; in Germany we still pack our purchases from the cash tape into the bag ourselves. So it’s nice to know that the Bauer Media Group supports selected supermarkets every year with its bag packing promotions and that brings a big ….. read more

Promotion lights up in Düren

Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and ….. read more