The marketing landscape is undergoing a fundamental shift. Fragmented audiences, declining attention spans and the growing commoditisation of digital channels are challenging traditional communication models. Reach alone is no longer enough. Brands need to be experienced. In this environment, Brand Activation is rapidly gaining importance, evolving from a tactical tool into a strategic cornerstone of … read more

Attending the 38th European Trade Meeting at the Grand Elysée Hamburg as representatives of the American Pecan Council offered a valuable snapshot of where European and global trade stand today. With the overarching theme From Challenge to Opportunity: Adapting to Changing Market Conditions, the event could not have come at a more relevant moment. Markets … read more

In the heart of Hamburg, in St. Pauli, the Bunker on Feldstraße rises like a silent witness to history. Once built as a symbol of military aggression and intimidation, today the Bunker stands for the exact opposite: transformation, openness, and new perspectives. Within its massive walls, people now work who believe not in isolation – … read more

Just in time for Easter, the RB26 line (Bingen – Bonn – Cologne) transformed into a cheerful stage of springtime joy! On behalf of MittelrheinBahn, our enthusiastic promo teams boarded the trains to spread smiles and seasonal cheer with a charming Easter surprise. In their baskets: beautifully crafted Easter cards and delightful chocolate bunnies, personally … read more

During the carnival season, dedicated Rheinbahn promoters were out and about, making sure passengers were not only informed about fare changes but also in great spirits. Under bright skies, they had countless conversations and handed out practical rain ponchos – so revellers were prepared for whatever the weather had in store. This campaign combined customer … read more

In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with … read more

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and … read more

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining … read more

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The … read more

  Finally it starts again! The FAZ dealers are once again contacted by the sales team of ST-PROMOTIONS most of whom have many years of experience in retailers support As part of a nationwide POS campaign, more than 1,000 retailers are being visited to mark the 70th anniversary of the F.A.Z. During these visits, our … read more