In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

In November, Buldak Sauce ignited a flavor revolution on 10 university campuses across Germany. The fiery tasting campaign introduced students to Buldak’s bold and spicy flavors, turning everyday meals into exciting culinary adventures. With enthusiastic promotional staff at the helm, students had the chance to sample Buldak’s signature heat and participate in interactive tasting events … read more

In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with … read more

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in … read more

The latest trends, high-quality products and exciting show cooking were on offer last weekend in the Zenith Kulturhalle in Munich. Numerous exhibitors from the Food & Beverage sector presented their products to the Foodies at the Germany-wide food festival series. Supported by brand ambassadors and show cooks, bimi® indulged visitors at eat&STYLE Munich with its … read more

The summer of 2019 had it all. What could be better than a refreshing and delicious ice cream? As part of a tasting campaign in Munich, Düsseldorf, Hamburg, Frankfurt, Berlin and Hanover, customers of KAUFLAND supermarkets were presented with the unique ice cream “OPPO”. But who doesn’t know this situation? – The heart says yes, … read more

To make the delicious Jim Block burgers even better known in the capital of Germany, we conducted a promotional campaign in Berlin. Our promotional staff distributed bread boxes filled with vouchers and JB sauces. The promotion team first visited selected office complexes near the Jim Block restaurants before sampling the voucher boxes on-street to specific … read more

Miss Magic is more than just a dip! It is the market leading fresh cheese dip with a variety of fresh herbs. The market leader from the Netherlands also is now available in many stores throughout Germany. Presented in the Netherlands as the most successful market launch in 2012 it was awarded for product of … read more

By giving out tasty bits of Grana Padano Cheese and Prosciutto di San Daniele the attention of customers of selected supermarkets was drawn to the European seal PDO. The experience of the high quality was used as an opportunity to talk about products like these two, the specific areas they come from and the very … read more

Tasting campaign in North Rhine-Westphalia Our field marketing agency ST-Promotions conducted a tasting campaign at several locations around North Rhine-Westphalia (West Germany). With help of the staff database at our field marketing agency in Düsseldorf, the right staff was chosen keeping in mind the clients’ desired job profile. Not only did our field marketing agency … read more