How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious. From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more

  Düsseldorf – home to the largest Japanese community in Germany and one of the most vibrant centers of Japanese life in Europe – once again shone brightly during Japan-Tag, the city’s iconic celebration of Japanese culture, cuisine, and community. As part of this cultural highlight, five of our experienced promoters proudly represented our client … read more

This past weekend marked the launch of our nationwide tasting campaign for The Green Mountain in Germany. We kicked things off with a strong start in Fürstenwalde, where numerous visitors had the chance to discover and sample the brand’s innovative plant-based products firsthand. At the heart of the tasting were the plant-based schnitzel and chicken-style … read more

When celebrities, politicians, and the press come together, a strong brand presence is a must – and that’s exactly where our promotion agency came in. On behalf of our client Scholz&Friends, we had the pleasure of executing a highly visible promotion campaign for UBER at the prestigious “Bundespresseball” in Berlin. Amidst the festive atmosphere, our … read more

During the carnival season, dedicated Rheinbahn promoters were out and about, making sure passengers were not only informed about fare changes but also in great spirits. Under bright skies, they had countless conversations and handed out practical rain ponchos – so revellers were prepared for whatever the weather had in store. This campaign combined customer … read more

Just in time for St. Nicholas Day, our dedicated promoters were on board the MittelrheinBahn on December 5th and 6th, traveling the RB26 route between Cologne and Mainz, and delighting passengers with delicious winter almonds. With this initiative, MittelrheinBahn wanted to wish its customers a wonderful pre-Christmas season and sweeten their journey with a tasty … read more

In November, Buldak Sauce ignited a flavor revolution on 10 university campuses across Germany. The fiery tasting campaign introduced students to Buldak’s bold and spicy flavors, turning everyday meals into exciting culinary adventures. With enthusiastic promotional staff at the helm, students had the chance to sample Buldak’s signature heat and participate in interactive tasting events … read more