Some products are best understood through first-hand experience. That is exactly the approach Bibigo chose when introducing its Ramyun range. Rather than simply talking about flavour, consumers were invited to discover and taste authentic Korean noodle dishes for themselves. To support the launch, ST-PROMOTIONS delivered a high-impact sampling activation in a busy retail environment. … read more

When Hamburg’s popular Eppendorfer Landstraße transforms into a vibrant festival destination, residents, families, visitors and local businesses come together to celebrate. Right in the heart of Hamburg’s lively Eppendorf district, where people explore, ask questions and discover new things, hvv was present with its eye-catching promotional vehicle. Supported by ST-PROMOTIONS, Hamburg’s public transport network (hvv) … read more

How Modern Brand Activation Turns Curiosity into Measurable Impact The current air up® in-store promotion demonstrates what modern brand activation truly means: direct engagement at the point of sale, personal dialogue, and a genuine product experience that converts curiosity into trial – and trial into purchase. Across four European markets, trained brand ambassadors bring the … read more

ST-PROMOTIONS delivers premium afternoon event for Breitling x Nø Cosmetics On 10 January 2026, ST-PROMOTIONS delivered an exclusive afternoon event at the Breitling Boutique Berlin-Mitte. Set in an elegant atmosphere, Swiss watchmaking excellence met modern skincare innovation – a premium brand collaboration between Breitling and Nø Cosmetics that resonated strongly with invited guests. Guests were … read more

How brands create real connections – and why experiences matter more than mere visibility. In a world overloaded with advertising, it’s the personal, tangible and authentic that cuts through the noise. That’s where sampling comes in – as one of the most powerful tools in field marketing. Because trying convinces. A product you can hold, … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

Seven cities. Hundreds of encounters. And a whole lot of love for pasta, pizza & dolce vita. In recent weeks, we had the pleasure of bringing L’Osteria to life with a roadshow that was authentic, eye-catching, and – above all – delicious. From Hamburg to Munich, Cologne, Düsseldorf, Berlin, Stuttgart and Frankfurt, our teams took … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more

  Düsseldorf – home to the largest Japanese community in Germany and one of the most vibrant centers of Japanese life in Europe – once again shone brightly during Japan-Tag, the city’s iconic celebration of Japanese culture, cuisine, and community. As part of this cultural highlight, five of our experienced promoters proudly represented our client … read more

This past weekend marked the launch of our nationwide tasting campaign for The Green Mountain in Germany. We kicked things off with a strong start in Fürstenwalde, where numerous visitors had the chance to discover and sample the brand’s innovative plant-based products firsthand. At the heart of the tasting were the plant-based schnitzel and chicken-style … read more