When the Corona pandemic outbreak hit, the media industry was terrified of the emerging crisis. Some brands created special campaigns and presented social responsibility and empathy, some of them going far beyond the simple selling of goods and services. The messages and the tone changed. No wonder, as consumers are taking a very close ….. read more
Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more
Against all odds companies are taking their responsibility towards their employees and, in particular, to their customers very seriously. There has been a significant increase recently in the search for ways to recover from the current crisis. In order to prepare a new start it is of outstanding relevance to identify and prioritise the requirements ….. read more
Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be ….. read more
The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks. Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require ….. read more
Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more
The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more
A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero ….. read more
How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more
ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for ….. read more