A personal insight from the GLS Bank B2B Congress on regenerative entrepreneurship, new economic models and why love should not be a taboo in a B2B context. In a business world still dominated by competition, efficiency and the lone hero mindset, this year’s B2B Congress hosted by GLS Bank offered a refreshing alternative. The focus … read more

A logical next step: Since May 2025, ST-PROMOTIONS oHG has been a member of the Waren-Verein der Hamburger Börse e.V., the leading association for the international trade of durable food products. This allows us to expand our network exactly where trade, brands, and consumers meet. Where Brands Meet Markets Our strength lies in bringing brands … read more

As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans. Over the course of three action-packed days, we … read more

In the heart of Hamburg, in St. Pauli, the Bunker on Feldstraße rises like a silent witness to history. Once built as a symbol of military aggression and intimidation, today the Bunker stands for the exact opposite: transformation, openness, and new perspectives. Within its massive walls, people now work who believe not in isolation – … read more

Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful … read more

Last weekend, I had the wonderful opportunity to participate in the REWE Active City Day and the Women’s Run – an event that is particularly close to my heart. Along with our team from ST-PROMOTIONS, I also took part in the run to support the good cause. It is always nice to see how one … read more

Hamburger Hochbahn AG executed a promotional campaign in anticipation of discontinuing cash sales on Hamburg buses, which have enjoyed widespread popularity for an extended period, starting from January 1, 2024. In the interim, there has been a noticeable shift within the hvv towards cashless payments on buses, propelled by the introduction of the Deutschlandticket. Over … read more

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven … read more

It is with great pleasure that we welcome two new members to our Hamburg office: Hamide Besimi and Viktor Fasel. Ms. Besimi and Mr. Fasel are now available to advise our customers as project assistants. We will introduce our new employees personally on our team page. The entire team of ST-PROMOTIONS is looking forward to … read more

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining … read more