field marketing

During the carnival season, dedicated Rheinbahn promoters were out and about, making sure passengers were not only informed about fare changes but also in great spirits. Under bright skies, they had countless conversations and handed out practical rain ponchos – so revellers were prepared for whatever the weather had in store. This campaign combined customer ….. read more

In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with ….. read more

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and ….. read more

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more

  Finally it starts again! The FAZ dealers are once again contacted by the sales team of ST-PROMOTIONS most of whom have many years of experience in retailers support As part of a nationwide POS campaign, more than 1,000 retailers are being visited to mark the 70th anniversary of the F.A.Z. During these visits, our ….. read more

For the 13th time, the Live Entertainment Award was presented on Monday, April 9, 2018. The Event hall in Frankfurt once again welcomed numerous artists and other celebrities. All of them enjoyed a lavish live show, packed with big acts like scooter, celebrating their 25th anniversary on stage, ESC winner Conchita and many others. Awards ….. read more

On the occasion of the two soccer games between Borussia Mönchengladbach and Hertha BSC and Borussia Dortmund and VfB Stuttgart in the first national league, our promoters were in action for our customer mybet. Our teams actively approached passengers to distribute coupons and loyalty cards, pointing out the nearby mybet stores to redeem the voucher. ….. read more

For our customer Brainchildz we have carried out a very special campaign on the occasion of the Easter holidays. Two promoters supported a special Easter event in a shopping center in Lubeck, where children could paint their own Easter egg and make other fun things. At this event, our cute bunny was an absolute eye-catcher. ….. read more

Also in 2018 we will be organizing and carrying out a nationwide sampling campaign for the newspaper Frankfurter Allgemeine Zeitung. At the beginning of March, our promoters were distributing the latest edition for free in various German cities. To reach as many people as possible, our promoters were placed in highly frequented locations. Whether on ….. read more