How do you measure the success of a sampling campaign? It’s a question many brands, especially in the B2B sector, are asking themselves. At this year’s Anuga trade fair, our clients faced this very challenge. It wasn’t just about showing presence or presenting products. It was about turning encounters into measurable results. From the start, … read more

At the heart of bustling train stations across Germany, our agency brought a touch of elegance and sensory delight to commuters’ daily routines – with an eye-catching promotional campaign for the premium fragrance brand Gisada. Our trained promoters offered exclusive samples of Gisada Ambassadora and Gisada Titanium, surprising passers-by with a moment of luxury amid … read more

During the carnival season, dedicated Rheinbahn promoters were out and about, making sure passengers were not only informed about fare changes but also in great spirits. Under bright skies, they had countless conversations and handed out practical rain ponchos – so revellers were prepared for whatever the weather had in store. This campaign combined customer … read more

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the … read more

To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes … read more

Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and … read more

To make the delicious Jim Block burgers even better known in the capital of Germany, we conducted a promotional campaign in Berlin. Our promotional staff distributed bread boxes filled with vouchers and JB sauces. The promotion team first visited selected office complexes near the Jim Block restaurants before sampling the voucher boxes on-street to specific … read more

At the beginning of the summer season we are at selected Tank + Rast locations and distribute the current issues of the magazine “WirtschaftsWoche” to inform about the relaunch of the weekly magazine. The promotion campaign started near Düsseldorf at the Ohligser Heide rest stop on the Autobahn 3. Our promotional staff always actively addresses … read more

Just one month after one more Warhammer store opened in Berlin, the cos-player and fantasy scene moved to Austria. Another Warhammer store opened there on Saturday, June 2nd. Again there was an enormous rush, even before the gates were opened. As in Berlin, we supported the campaign in Graz/Austria with our promotional staff. We sampled … read more

Finding the perfect food for your dog is often a difficult task. zooplus, one of the leading online retailers for pet food, also sells a large number of private labels in addition to the current dog food brands. For one of these brands, “Wolf of Wilderness”, we were on the street with our promotional staff … read more