At the beginning of the summer season we are at selected Tank + Rast locations and distribute the current issues of the magazine “WirtschaftsWoche” to inform about the relaunch of the weekly magazine.
The promotion campaign started near Düsseldorf at the Ohligser Heide rest stop on the Autobahn 3. Our promotional staff always actively addresses the visitors of the service areas and concentrate hereby particularly on the target group of business travelers within this nationwide campaign.. Our promotional staff uses the high contact quality of such field marketing campaigns to sustainably strengthen the image of the “WirtschaftsWoche” brand.
Our promotion campaign at the service area on the A3 was very well accepted by the visitors and operators of the service areas and was therefore a complete success. After the successful start in Düsseldorf, our nationwide campaign will initially continue in Allertal West near Hanover.