Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and free copies of the Dürener newspaper. They also had the chance to take part in a raffle and to take out a free test subscription to the Dürener newspaper at the stand of the Aachen newspaper publisher. The promotional campaign was very well received by all visitors to “Düren lights up”, the brand ambassadors were able to generate many test subscriptions and soon happy winners can look forward to get shopping vouchers from the shopping mall Düren.