Some products you can talk about. Others are best experienced first-hand. Kiwifruit clearly belongs in the second category. In fruit and vegetables, purchase decisions are often made right at the shelf: spontaneously, visually and within a few seconds. This is exactly where brand activation shows its particular strength. One spoonful of Zespri SunGold Kiwifruit conveys … read more

  Some products are best understood through first-hand experience. That is exactly the approach Bibigo chose when introducing its Ramyun range. Rather than simply talking about flavour, consumers were invited to discover and taste authentic Korean noodle dishes for themselves. To support the launch, ST-PROMOTIONS delivered a high-impact sampling activation in a busy retail environment. … read more

The recipe for success: tastings as immersive brand experiences In autumn 2024, we took on a challenge with The Green Mountain: how do you move plant-based gourmet products beyond the shelf to truly win over hearts and taste buds? The brand already had a strong product portfolio and a clear promise. But unlocking its full … read more

  Düsseldorf – home to the largest Japanese community in Germany and one of the most vibrant centers of Japanese life in Europe – once again shone brightly during Japan-Tag, the city’s iconic celebration of Japanese culture, cuisine, and community. As part of this cultural highlight, five of our experienced promoters proudly represented our client … read more

This past weekend marked the launch of our nationwide tasting campaign for The Green Mountain in Germany. We kicked things off with a strong start in Fürstenwalde, where numerous visitors had the chance to discover and sample the brand’s innovative plant-based products firsthand. At the heart of the tasting were the plant-based schnitzel and chicken-style … read more

In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

In November, Buldak Sauce ignited a flavor revolution on 10 university campuses across Germany. The fiery tasting campaign introduced students to Buldak’s bold and spicy flavors, turning everyday meals into exciting culinary adventures. With enthusiastic promotional staff at the helm, students had the chance to sample Buldak’s signature heat and participate in interactive tasting events … read more

In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with … read more

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in … read more

The latest trends, high-quality products and exciting show cooking were on offer last weekend in the Zenith Kulturhalle in Munich. Numerous exhibitors from the Food & Beverage sector presented their products to the Foodies at the Germany-wide food festival series. Supported by brand ambassadors and show cooks, bimi® indulged visitors at eat&STYLE Munich with its … read more