Our blog

ST-PROMOTIONS expands its team

It is with great pleasure that we welcome two new members to our Hamburg office: Hamide Besimi and Viktor Fasel. Ms. Besimi and Mr. Fasel are now available to advise our customers as project assistants. We will introduce our new employees personally on our team page. The entire team of ST-PROMOTIONS is looking forward to ….. read more

Shopper Marketing 2.0 in Europe

The pandemic affected virtually all areas of our lives and forced many market participants to accept changes in consumer behaviour. Now the question for marketers is whether the old habits will finally disappear with the end of the pandemic. We have always been able to observe that consumer behaviour has strong dependencies on place and ….. read more

How brands emerge stronger from the crisis

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Because we care about your needs

The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks.  Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require ….. read more

The new normal requires a rethink in marketing

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more

Trainings for promotional campaigns

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more

Sustainability in Shopper Marketing

ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for ….. read more

Knorr – Taste the world roadshow

For all travel lovers and cooking enthusiasts, all cosmopolitans and trendsetters, and all those who enjoy the authentic cuisine of distant countries at home, Knorr has launched the Indian Curry, Thai Curry, Mexican Enchiladas, Chicken Tuscany and Mushroom Risotto cooking pastes with which the dishes can easily be prepared and served in the domestic kitchen. ….. read more

Free newspaper distribution nationwide

For the second time this year we have organized a nationwide sampling promotion for our customer FAZ. On a Friday and Sunday in 75 different retailers, that had been selected and contacted in detail before, free samples of the Frankfurter Allgemeinen Zeitung and  Frankfurter Allgemeinen Sonntagszeitung were distributed to the pedestrians. The goal was to ….. read more

Bag packing – A win-win situation

ST-PROMOTIONS as an advisory promotion agency, creates various concepts to transport brand images and messages. One of those concepts is bag packing. We all know this hectic moment when we stand at the checkout and must find our purse, pay the goods, pack our bags or do everything at the same time – so stressful! ….. read more