Our blog

The new normal requires a rethink in marketing

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The ….. read more

Trainings for promotional campaigns

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more

Sustainability in Shopper Marketing

ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for ….. read more

Knorr – Taste the world roadshow

For all travel lovers and cooking enthusiasts, all cosmopolitans and trendsetters, and all those who enjoy the authentic cuisine of distant countries at home, Knorr has launched the Indian Curry, Thai Curry, Mexican Enchiladas, Chicken Tuscany and Mushroom Risotto cooking pastes with which the dishes can easily be prepared and served in the domestic kitchen. ….. read more

Free newspaper distribution nationwide

For the second time this year we have organized a nationwide sampling promotion for our customer FAZ. On a Friday and Sunday in 75 different retailers, that had been selected and contacted in detail before, free samples of the Frankfurter Allgemeinen Zeitung and  Frankfurter Allgemeinen Sonntagszeitung were distributed to the pedestrians. The goal was to ….. read more

Bag packing – A win-win situation

ST-PROMOTIONS as an advisory promotion agency, creates various concepts to transport brand images and messages. One of those concepts is bag packing. We all know this hectic moment when we stand at the checkout and must find our purse, pay the goods, pack our bags or do everything at the same time – so stressful! ….. read more

Organic yoghurt sampling campaign in the mall

Tasty little snacking when shopping When winter sales has just started and people were floating the AEZ in Hamburg, SÖBBEKE took the advantage to do a sampling activity. SÖBBEKE is a dairy factory, based in North Rhine-Westphalia concentrating on organic dairy products. All of the products are certified with the European organic seal. Besides that, ….. read more

Promotional staff distributes nationwide the scent of the Provence

During the pre-Christmas period ST-PROMOTIONS supported L’Occitane en Provence with a nationwide street-marketing-campaign in Germany. Our promotional staff wore hats, a basket and the L’Occitane skirt, which reminded of summer and  the sents of the Provence. Being well noticeable, our promotional staff called attention to potential clients by showing them the next L’Occitane boutique, distributing ….. read more

Tasting campaign in North Rhine-Westphalia

Tasting campaign in North Rhine-Westphalia Our field marketing agency ST-Promotions conducted a tasting campaign at several locations around North Rhine-Westphalia (West Germany). With help of the staff database at our field marketing agency in Düsseldorf, the right staff was chosen keeping in mind the clients’ desired job profile. Not only did our field marketing agency ….. read more