Field Marketing

ST-Promotions is an expert in field marketing which consists of marketing activities that involve face-to-face contact.

Triggering an impulse-buy with shopper marketing

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven ….. read more

FREE NOW field marketing campaigns in Hamburg and Berlin

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all ….. read more

Back-to-school promotional campaigns

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining ….. read more

Nationwide instore promotional campaigns with ergobag

The nationwide ergobag sales promotion started, our brand ambassadors supported consumers in finding the right satchel for the new school year. We are very happy that we were able to support our client with these shopper marketing activities to achieve a sustainable selling effect by explaining the advantages of these very functional and well thought ….. read more

Consumer behaviour after the pandemic – An outlook

Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more

How brands emerge stronger from the crisis

Above all, it is also the task of marketing experts to present approaches and ideas that show their customers ways to keep the economy running, secure jobs and contribute to an economic recovery. As there is no recent experience to fall back on in the course of such a pandemic, there are naturally no patent ….. read more

Sustainability in Field Marketing

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more

Tasting events in Berlin supermarkets

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero ….. read more

Trainings for promotional campaigns

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The ….. read more

BWT at the Windsurf World Cup on Sylt (Northern Germany)

Water, wind and wave are the three main ingredients for a successful Mercedes-Benz Windsurf World Cup Sylt. But also the land program belongs to the recipe for success of the World Cup. This year, in addition to strolling, feasting and shopping, live concerts, lectures and workshops were also on the agenda. And what would the ….. read more