As the lead promotion agency, we had the great pleasure of supporting Lieferando with a high-impact brand activation around the UEFA Champions League Final in Munich. Our mission? To create brand presence where emotions run highest – right in the heart of the action, among the fans.

Over the course of three action-packed days, we executed a dynamic campaign featuring specially briefed Lieferando riders acting as brand ambassadors – not delivering hot pizzas, but hot content. These “Ghost Riders” didn’t bring orders – they brought anticipation. Appearing unexpectedly at the Countdown Club by Lieferando, they interacted with fans and handed out delicious food from selected restaurant partners, creating buzz and engagement.

The grand finale? Matchday itself. Our promoters were live on-site at the Club – side by side with content creators, football fans, and celebrities. They joined the electric atmosphere, handed out fan items, sparked conversations, and made the Lieferando brand come alive in an authentic, feel-good way.

This was activation done right: emotionally charged, surprising, and perfectly timed.
A big thank-you to Lieferando for the trust – we don’t just deliver concepts, we deliver goosebump moments.